Epsilon: Marketing Execs Aren't Sold on Social Nets - via Adweek
Radio’s Revenue Falls Even as Audience Grows - via New York Times
Riding Obama’s Coattails, Making a Buck Along the Way - via New York Times
Paper or pixels? Craigslist founder Craig Newmark shares with Times editors his view of journalism’s future in the digital age - via Los Angeles Times
Technorati tags: adweek, new york times, craigslist, craig newmark, los angeles times
Wednesday, November 26, 2008
Headline Roundup for November 26th
Posted by
Brian
at
11:45 PM
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Labels: headlines
REMINDER: Rockies Redesign Contest Entries
Just a quick reminder that submissions for the Boise Advertising Federation's Rockies Redesign are due by Monday December 1st at 5:00 pm.
Technorati tags: boise advertising federation, rockie awards
Posted by
Brian
at
4:25 PM
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Labels: boise advertising federation, competitions, design
Upcoming BAF/AIGA Event - Three Ounces + Ice: An Evening with Patrick Coyne
The Boise Advertising Federation and AIGA Idaho are co-sponsoring an event featuring Patrick Coyne, Owner and Editor of Communication Arts.
Among the topics on the schedule, Patrick will discuss the history and philosophy of the magazine, and how CA's annual competitions in Interactive, Illustration, Photography, Graphic Design and Advertising are chosen.
Details for the event are as follows:
Date: Thursday, December 11th
Time: Social Hour: 5:00 pm, Speaker Presentation: 6:00 pm
Location: The Boise Depot, 2603 W. Eastover Terrace
Cost: BAF/AIGA Members: $20 - includes one drink ticket and hor's d'oeuvres, Non-Members: $28 - or free admission by becoming a member
RSVPs should be directed to Greg Giersch, or call 208-336-7511
Space is limited.
Technorati tags: boise advertising federation, aiga idaho, patrick coyne, communication arts, boise depot
Posted by
Brian
at
3:22 PM
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Labels: aiga, boise advertising federation, events
Headline Roundup
Here's a few of yesterday's headlines:
Direct Marketing to Comprise 53% of '09 Ad Spend - via MarketingVOX
ConAgra's Parkay Tub Is Talking Again - via MediaPost
Making The Case For Brand Building Through Hyper-Targeting - commentary via MediaPost
Local Ads: Falling Revs, Media Peril - via MediaPost
BBDO Refills with Starbucks - via Brandweek
Technorati tags: direct marketing, marketingvox, conagra, parkay, mediapost, branding, local advertising, bbdo, starbucks
Posted by
Brian
at
7:50 AM
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comments
Labels: headlines
Monday, November 24, 2008
The 6 and the 9 shall remain apart
Okay, it's a bad joke and a horribly inappropriate title, but then again, when have I been known to be politically correct...
A couple of weeks ago, Don broke the news on Idaho Radio News that KNIN will not become a part of Journal Broadcast Group:
The Federal Communications Commission turned down Banks Broadcasting’s request to declare KNIN as a “failing station.” This makes Journal Broadcast Group’s bid to buy the station and combine it with KIVI Channel 6 impossible. For that matter, it means KNIN won’t be merged into any other Boise TV station for the time being, either.IRN provides much more detail about the FCC's decision.
So what does it mean for agency folks? In a nutshell, it is, and is going to be business as usual for now. If you're in the local media buying business, you'll still have to buy KNIN apart from other stations. If you use local television stations for broadcast production, you've still got the same number of resources available to you.
Technorati tags: idaho radio news, knin, journal broadcast group
Posted by
Brian
at
12:45 PM
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Labels: idaho radio news, journal broadcast group, knin, media, television
New Hire at Scott Peyron
Scott Peyron & Associates has added Deanna Ward to their staff as Practice Group Leader.
Deanna was previously with Hewlett Packard, serving most recently as Northwest Public Affairs Manager. She has also worked for the likes of Maxtor Corporation and Blackburn Design / Bell Sports.
Congratulations Deanna.
Technorati tags: scott peyron, deanna ward, hewlett packard, maxtor corporation, blackburn design, bell sports
Posted by
Brian
at
9:50 AM
1 comments
Labels: new hires, scott peyron
Sunday, November 23, 2008
Job Opening - Public Relations
Recently found on the Boise Craigslist:
Full details about the position can be found here.Junior public relations position. Drive, energy and commitment to succeed more important than direct PR experience. Will train. College degree, writing skills required.
Technorati tags: craigslist, public relations job opening
Posted by
Brian
at
9:45 AM
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Labels: craigslist, jobs
Thursday, November 20, 2008
No Coffee Morning This Month
Alas, the month of November will come and go without a Coffee Morning (well, at least not one that has been scheduled through here).
Given the schedule of the past few months, this month's Coffee Morning would have fallen either this Friday or next Friday. And since there isn't anything scheduled for this week, and next week will be the day after Thanksgiving, November is just shot.
So, what should we do? Try and schedule something on a Friday morning early in December? A different day of the week? I'm all ears. Leave your thoughts and suggestions in the comments.
Technorati tags: coffee morning
Posted by
Brian
at
3:09 PM
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Labels: coffee morning, events
New Hire at Noot Group
Noot Group in Boise has a new Creative Director.
Ray Fesenmaier has joined the agency as Vice President/Creative Director. He comes to the shop from the Minneapolis area, and has previously worked with agencies such as Carmichael Lynch, Martin Williams and Campbell Mithun. Fesenmaier’s experience includes work for brands such as Harley-Davidson, Target, Sears Optical, Polaris Industries, 3M, US Bank, American Standard and Timberland.
Congratulations Ray, and welcome to the area.
Update: Corrected typo in last name.
Technorati tags: noot group, creative director, ray fesenmaier, carmichael lynch, martin williams, campbell mithun, harley davidson, target, sears optical, polaris industries, 3m, us bank, american standard, timberland
Posted by
Brian
at
8:47 AM
3
comments
Labels: new hires, noot group
Wednesday, November 19, 2008
The Giving Season Begins
Yesterday, Joanne Taylor of Drake Cooper posted this message as a challenge on Twitter:
challenging you guys to help round up 40 turkeys! Bring a frozen turkey to Drake Cooper this Friday am and we will take them to the foodbankHelping out the Idaho Food Bank is a worthwhile cause, so I'll bite. If you'd like to get involved, here's what you need to do:
- Take a frozen turkey to Drake Cooper's office, at 416 S. 8th St. in Boise on the morning of Friday, November 21st.
- Enjoy the coffee and donuts that they're providing as an incentive.
And, for those who are outside of the Boise area, or can't make it on Friday, you can still get involved (although you'll miss out on the Friday morning treats). Just order one online by the 20th and have it delivered to them.
Technorati tags: joanne taylor, drake cooper, twitter, idaho food bank
Posted by
Brian
at
8:02 AM
1 comments
Labels: drake cooper, promotions, worth mentioning


