Radio is Taking a Beating

Idaho Radio News has the coverage, but in a nutshell:

Layoffs of part-timers and salary cuts at Peak Broadcasting
Tough 4th quarter for Journal Broadcast Group
Lite FM running on a very light staff

Not the most pleasant of news in the broadcast world these days.

Technorati tags: idaho radio news, peak broadcasting, journal broadcast group, lite fm

They Crossed the Line

Now I'm not usually one to jump into the middle of the shark tank that is local radio, but something needs to be said about this one...

KCIX/Mix 106 put together what can be described as a "creative" promotion with Nampa Kia to give away a black Kia Sportage. Okay, that's all fine and good, but this promotion got taken entirely too far. Don at Idaho Radio News has a good commentary on the whole event. Give it a read and feel free to add your own comments.

Did the promotion generate attention and buzz for the radio station and the car dealership? Yes. But at what cost? Mix 106 and Kate McGwire's brands will likely both suffer in the long run. Was the sales revenue from a promotional stunt worth the potential drop in audience and ratings? Time will tell.

Technorati tags: kcix, mix 106, nampa kia, idaho radio news, kate mcgwire