Headline Roundup for April 2nd

Young Are Most Receptive To Online Coupons - via MediaPost

TiVo: Viewers Don't Skip Engaging Ads - via MediaPost

Product Labels: Missed Marketing Opportunity - via MediaPost

For One Ad Net, the Web Isn't Enough - via Adweek

Study: TV, Mags Ads More Effective Than Online Ones - via Mediaweek

Packaged Goods Giant Yanks $20MM from TV, Invests in Online Video - via MarketingVOX

Headline Roundup for March 30th

Product Placement Goes Local - via Ad Age

Study Finds Americans Becoming Screen-Based Multi-Taskers, But TV Still Dominates - via MediaPost

Media X: Past Perfect - via MediaPost

Siloed: Clients Lag Agencies In Integrated Opportunities - via MediaPost

Newspapers Fail To Harness Readers' Social Power - via MarketingVOX

Headline Roundup for March 26th

RAB: Ad Agencies Call for Informed Digital Sellers - via Mediaweek

Marketers, Agency Execs Not Optimistic about Short-Term Ad Spending - via MarketingVOX

Panel: Agency Execs Advocate Ad, Marketing Fusion - via MediaPost

Optimistic CMOs: Budgets, Jobs Stable; Need More Digital Focus - via MarketingVOX

Marketers Lag in Shift Online - via Adweek

Making More Than a Good Impression - via Adweek

Headline Roundup for March 17th

Outdoor Spending Plummets 15% - via MediaPost

Advertisers, Agencies Split On Overall Ad Optimism, Agree Onad Online - via MediaPost

SEM Spend to Top $26B by 2013; Cannibalize Print Media - via MarketingVOX

Tough Times or Not, the Approach Should Remain the Same - via Adweek

Headline Roundup for March 11th

Could Social Networking Bolster the 30-sec. Spot? - via Brandweek

In Ads, 1 Out of 5 Stats Is Bogus* - via The Wall Street Journal

Google to Offer Ads Based on Interests - via The New York Times

PR Builds Brand for Complex Products Better than Ads - via MarketingVOX

Headline Roundup for March 10th

Facebook Sending More Traffic Than Google to Some Sites - via Ad Age

CMOs Say Agencies Add to Their Woes - via Adweek

Quality, Creativity, Trust Are Keys To 'New Normal' - via MediaPost

24/7 Wall Street Predicts the 10 Newspapers to Fold Next - via Media Buyer Planner

Headline Roundup for March 9th

The Surprising Economics of Digital Advertising - via Adweek

Are Banner Ads Poised for Creative Renaissance? - via Adweek

NBCU To Agencies: Let's Create Branded Web Content - via MediaPost

Why You'll Be Seeing More Ads in Public Spaces - via Brandweek

Headline Roundup for March 5th

Media Metrics:The Sizzle and the Sell - via MediaPost

Professor Likens Brand-Building To Movie Making - via MediaPost

Utah Lawmaker Wants To Ban Trademark Triggers - via MediaPost

CMO Survey: Traditional Branding is 'Broken' - via MarketingVOX

Headline Roundup for March 4th

'Influencer Programs' Likely to Spread - via Adweek

Digital Shops Begin to Feel the Effects of the Economy - via Mediaweek

Emailvision Identifies Top 5 Email Marketing Mistakes - via MarketingVOX

Martin Agency: We'll Pay You to Hire Talent We Laid Off - via Ad Age

Brand Keys: 'Value' Is New 'Price' In Customer Loyalty - via MediaPost

Headline Roundup for March 2nd

Bank Marketing Fails to Reassure Wary and Befuddled Customers - via Ad Age

Niche Web Sites Buck Media Struggles - via The Wall Street Journal

Is marketing evil? - via Seth Godin

Local Ad Outlook: Protracted Downward Spiral - via MediaPost

Headline Roundup for February 24th

Guess Which Medium Is as Effective as Ever: TV - via Ad Age

Brands Adjust Marketing Strategies For Recession Mind-Set - via Hartford Courant

It's Not Newspapers in Peril; It's Their Owners - via Ad Age

Why Spock Needs Kirk - via Adweek

Miserable Economy Makes For Happier Customers - via MediaPost

Technorati tags: ad age, hartford courant, adweek, mediapost

Headline Roundup for February 12th

Lamar Testing Solar-Powered Digital Billboards - via Mediaweek

Local TV Stations Face a Fuzzy Future - via The Wall Street Journal

Marketers Report Further Budget Cuts - via Adweek

Event Marketing Makes Gains - via Adweek

Technorati tags: mediaweek, wall street journal, adweek

Headline Roundup for February 9th

Women drive movie ticket sales - via Los Angeles Times

Despite Cancellations, Most TV Dollars Stay Put - via MediaPost

Billboard or Blight? - via Mediaweek

Is There a Silver Lining for Start-Up Shops? - via Adweek

Egg Board Tells True Tales - via Adweek

Technorati tags: los angeles times, mediapost, mediaweek, adweek

Headline Roundup for February 5th

Reward Program Members Are Brand Champions - via Adweek

Big Screen: Study Touts Cinema Ad Effectiveness - via MediaPost

Study: Ads make watching TV more pleasurable - via The Live Feed
and, as a follow up:
Q&A: C’mon, do ads REALLY make TV more fun? - via The Live Feed

Denny's Grand Slam Giveaway a Hit With 2 Million Diners - via Ad Age

Technorati tags: adweek, mediapost, the live feed, ad age

Headline Roundup for February 4th

A New Dimension - via Adweek

Baked Into Buildings' DNA - via Mediaweek

The Age of Discovery - via Adweek

Vanity 800 Numbers More Memorable than URLs - via MarketingVOX

Technorati tags: adweek, mediaweek, marketingvox

Headline Roundup for February 3rd

Agency Clients Slash Budgets 20% or More, Digital Only Bright Spot - via MarketingVOX

Reverse Trends: 6 Ways To Improve Broadcast TV - via MediaPost

The Economics of Giving It Away - via The Wall Street Journal

Is Community Service the New Green? - via Brandweek

Technorati tags: marketingvox, mediapost, wall street journal, brandweek

Headline Roundup for February 2nd

Slightly delayed - originally scheduled to post on Friday, January 30th

Coke Finally Removes "Classic" From Its Label - via The Consumerist

NADA: Dealers Need To Polish Image - via MediaPost

Pledge Your Allegiance to Accountability - via Adweek

You Can Look -- But Don't Touch - via ScienceDaily

Diet Coke Brings Back 'Just for the Taste of It' - via Brandweek

Technorati tags: the consumerist, mediapost, adweek, sciencedaily, brandweek

Headline Roundup for January 21st

A Million Views (and Then Some) on Obama's Inauguration - via Ad Age

WPP Moves Beyond, Beyond: Digital Brand Will Cease To Interact - via MediaPost

Bad Times Affect Ad Recall for Bowl Spots - via Ad Age

DMA: Most Marketers in Hispanic Market Use Direct Mail - via MarketingVOX

Financial Services Brands' Images Sank In '08 - via MediaPost

Technorati tags: ad age, mediapost, marketingvox

Headline Roundup for January 20th

The Sell: First-Person Accounts - via MediaPost

ADS & DISTR-ACT - via New York Post

Execs Hoping for Trouble-Free DTV Switch - via Mediaweek

Cracking the (Social) Code - via Adweek

Technorati tags: mediapost, new york post, mediaweek, adweek

Headline Roundup for January 19th

Clients Unimpressed by Their Agencies — Still Won't Switch - via MarketingVOX

Digital Signs a Potential Driving Hazard; LA Politico Proposes Ban - via MarketingVOX

TV, Newspapers Can't Shortcut Digital, It's All Or Nothing - via MediaPost

Suit Your Shelf - via Adweek

Technorati tags: marketingvox, mediapost, adweek