Wednesday, April 12, 2006

Still Waiting

Its now been four days since the Rockies Awards were handed out, but still nothing from the Boise Advertising Federation, or individual agencies, indicating who won what.

The fact is well documented -- award-winning work produces better results for the client. So why not take a moment to pat yourself on the back for what you've accomplished (just don't break your arm doing it). The recognition also becomes one more piece of the puzzle that is your ability to "sell" the agency to potential future clients.

Or was everything produced last year really that bad?

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2 comments:

Anonymous said...

The Rockies are nearly irrelevant. How about a few “basic” changes:

1)Only award awards to work that is actually good. I don’t care if only one schmo entered something in that category.

2)Eliminate about half of the categories in the first place – put the competition back in the competition.

3) Get judges who don't suck.

And this is coming from someone who has actually won plenty of these awards in the past. But I'm done. Going straight to regionals.

Brian said...

Agreed -- that was the premise behind this post: Who Will Buy the Awards This Year.