Wednesday, April 12, 2006

New Website

Es/drake has finally launched their new website, after a few months of "coming soon" promises. I gave it a quick run-through this morning, and its got a good look-and-feel to it. There's quite a bit of information on the site, which is always promising, although the navigation could use a little help (my own opinion, of course).

To the folks over at es/drake: Well done. You've set the bar high for yourselves, and your challenge will now be to meet those expectations on a regular basis. Remember, in today's online world its all about the content. If its a sexy-looking flash-based site, but the news is six months old, you'd better believe I won't be back any time soon.

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3 comments:

Anonymous said...

Chances are, they don't want you back.

Brian said...

And that's the point -- if I'm going to a site as a potential client, and I get the impression that nothing has happened there recently, why should I even bother to contact that agency?

Anonymous said...

uh, the work. the repuation. the personality.

i see what you are saying. but b2b sites, especially agency sites, are not retail sites and shouldn't function like them.