Friday, April 27, 2007

Job Opening - Account Executive

Noot Group in Boise has an opening for an Account Executive. Details about the job can be found here.
(Courtesy of Creative Hotlist)

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Sunday, April 22, 2007

BAF Luncheon with Bart Cleveland

I had the opportunity to attend the BAF luncheon this past Friday, with guest speaker Bart Cleveland, and I'm glad that I did.

It was refreshing to see the simplicity of Bart's presentation. He wasn't intentionally trying to wow anyone -- the work did that all on its own. His message was simple: Do good work. Of course he also went on to explain that good work doesn't just happen overnight. It is a result of everyone's efforts to make all of the pieces come together for the client at the right time.

Bart also stressed the fact that success doesn't just happen overnight. It's a result of many years of hard work and frustration, with a little luck sprinkled in as well.

I'm sure everyone who was at the luncheon has their own take on what Bart had to say and present. I, for one, am glad that I took the time to hear what he had to say. For anyone who wasn't there, you missed out. You can, however, read Bart's columns on the Ad Age Small Agency Diary to get an idea of what he had to say.

And to Bart Cleveland -- thank you for taking the time to come up to Boise Idaho and visit with us for a while.

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Wednesday, April 18, 2007

New Hire at es/drake

This one slipped past me until recently...

Es/drake has added John Drake to head up their business development efforts and enhance their account service capabilities. John was most recently at Wongdoody in Irvine, California. More about John can be found on es/drake's website.

Congratulations John.

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Monday, April 16, 2007

Job Opening - Account Director

Oliver Russell in Boise has an opening for an Account Director with 8+ years of agency experience. The full job posting can be seen here.
(Courtesy of Craigslist)

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New Agency Addition

Creative Soapbox is a small agency in Boise that I was alerted to recently. Not much information on their website yet, but I'll keep an eye on them.

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A Challenge Has Been Issued

Justin Foster over at BlueLine Grassroots Marketing has issued a challenge on his blog. In a nutshell, the challenge is to show a campaign that has produced a higher ROI than word-of-mouth.

Take a look at Justin's post and then comment away.

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Tuesday, April 10, 2007

Guest Submission

A few months ago, I posted an open invitation for anyone who'd like to contribute to the Idaho Ad Agencies blog. Recently, Shane Vaughan, Vice President of Marketing at Balihoo, took me up on the offer.

Search Marketing

Search marketing is defined as a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). This is an exploding industry…$9B dollars spent in 2006 and that’s expected to double in the next 5 years. Search Marketing is leading the exploding growth of internet advertising and is revolutionizing the marketing and advertising fields with it’s metricability and true ROI measurement.

Here’s the question…where’s the expertise in Boise? As I talk to the major agencies here in town it seems that no one has this type of expertise on staff. I’ve seen a firm or two (Cendesic) pop up that specializes in this, but it seems that traditional ad agencies are hesitant to add this to their abilities.

This is where web development was in 1998…traditional agencies thought they didn’t need to have this type of ability on staff. They soon realized that specialized agencies were eating up all of the internet business and as campaigns became more integrated they scrambled to build this capability for fear of losing entire accounts. Search marketing is in exactly the same space. Smart agencies and smart people who want to be positioned to be successful in the future will develop these skills.


Feel free to comment away.

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Monday, April 09, 2007

Monday, April 02, 2007

Job Opening - Copywriter

Hanna & Associates in Coeur d'Alene has an opening for a mid- to senior-level copywriter. Full details about the job can be found here.
(Courtesy of Talent Zoo)

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