Headline Roundup for February 9th

Women drive movie ticket sales - via Los Angeles Times

Despite Cancellations, Most TV Dollars Stay Put - via MediaPost

Billboard or Blight? - via Mediaweek

Is There a Silver Lining for Start-Up Shops? - via Adweek

Egg Board Tells True Tales - via Adweek

Technorati tags: los angeles times, mediapost, mediaweek, adweek

REMINDER: PRSA Event - Effective News Pitching Practices

Just a reminder that the PRSA Idaho event: Effective News Pitching Practices is coming up this Wednesday, February 11th.

Technorati tags: prsa idaho

Upcoming PRSA Event - Effective News Pitching Practices

NOTE CHANGE OF VENUE BELOW

The Idaho Chapter of PRSA is focusing their programs during the early parts of 2009 on collaboration and information sharing, especially in terms of creating more dialogue among its members, and tapping into local resources.

Their upcoming event on February 11th reflects that focus. From the event's description:

Bring your sense of humor and war stories to this meeting where we’ll share pitching methods and techniques, successes and failures. During this session we will:

• Learn how to develop finesse in:
  
  • Phone pitching
    
  • Email pitching
    
  • Micro/speed pitching
    
  • Approach (by target)
• Practice live pitching
  
• Share our lists of top 5 things to avoid when pitching
  
• Bring examples of effective pitches and pitch results

Details are as follows:

Date: Wednesday, February 11th
Time: 11:45 am - 1:00 pm
Location: The WaterCooler, 14th & Idaho, Boise
Cost:
- Members: $8
- Non-Members: $10
- Cost includes lunch

RSVPs should be sent to Robbie Johnson via email or telephone at 208.387.6228 by Monday, February 9th.

Technorati tags: prsa idaho, drake cooper, robbie johnson

REMINDER: Rockie Awards Deadline

Unless you're fond of paying late fees, entries for the 2009 Rockie Awards are due by Sunday, February 8th.

Late entries will be accepted through February 18th, however they are subject to an additional fee (don't say I didn't try to warn you).

Technorati tags: rockie awards

Headline Roundup for February 5th

Reward Program Members Are Brand Champions - via Adweek

Big Screen: Study Touts Cinema Ad Effectiveness - via MediaPost

Study: Ads make watching TV more pleasurable - via The Live Feed
and, as a follow up:
Q&A: C’mon, do ads REALLY make TV more fun? - via The Live Feed

Denny's Grand Slam Giveaway a Hit With 2 Million Diners - via Ad Age

Technorati tags: adweek, mediapost, the live feed, ad age

Upcoming AIGA Event - Von Glitschka, Illustrative Designer

AIGA Idaho has yet another event on tap, and this looks to be a good one. Von Glitschka, Illustrative Designer with Glitschka Studios, will be presenting to the group on Thursday, February 12th.

From the event's description:

Have you ever thought of a unique concept, but then wasn't sure you could pull it off because it required a good amount of illustrative work and frankly speaking that intimidated you? Or your budget was such that you couldn't hire it out either? So, instead you just pursued another design direction? Von's "Illustrative Design" presentation will walk you through systematic illustrative design methods you'll be able to integrate into your own creative process. In the end you'll be better equipped to pursue those design ideas that require an illustrative touch far more effectively, thus expanding your overall creative potential and skill set as a graphic designer.

Here's the skinny, for those interested in attending:

Date: Thursday, February 12th
Time: 6:00 pm
Location: Beside Bardenay, 612 Grove St, Boise
Cost:
- AIGA Members: $10
- Non-Members: $20
- Students: $7
- Ticket price includes admission, drink ticket and appetizers

Samples of Von Glitschka's work are available at either glitschka.com or vonster.com.

If you have any questions about this event, or would like more information, contact the folks at AIGA Idaho.

Technorati tags: aiga idaho, von glitschka, glitschka studios, beside bardenay

Headline Roundup for February 4th

A New Dimension - via Adweek

Baked Into Buildings' DNA - via Mediaweek

The Age of Discovery - via Adweek

Vanity 800 Numbers More Memorable than URLs - via MarketingVOX

Technorati tags: adweek, mediaweek, marketingvox

Special Request: Support for the Special Olympics World Winter Games

This morning I received an email from the folks at Balihoo that I felt was worth passing along:

All,

I’m sending you this email as a fellow business colleague to ask for your support for the Special Olympics World Winter Games being held in Idaho this week.

The 2009 World Games still needs to raise money to support these phenomenal athletes, and I believe the Idaho business community can help. The World Games challenged Balihoo to find a way to help. Our idea: offer a Winter Games Commemorative Shadow Box for businesses that donate $500 or more to the games. Each shadow box will contain one of the original, hand-knitted blue and white scarves, which have been prominently featured in the news. These scarves were handmade by volunteers across the country and sent to Boise for the games.

Every limited edition, numbered shadow box will also contain a letter from one of the volunteer knitters and a personalized “thank you” to your business. We think they are perfect to hang in your office as a long-term reminder of your company’s support for these games and their legacy on our community.

You can go to the following website to learn more and make your pledge: http://www.soiscarf.com./.

I know times are tough and we’re all feeling a squeeze right now, so asking for a $500 pledge from a fellow business certainly comes with a bit of apprehension. However, this is truly a once-in-a-lifetime opportunity for Idaho and a similarly unparalleled opportunity for the Idaho business community to show its strength and commitment to the greater good. The shadow boxes will be available only until February 13th.

Finally, please forward this email to other Idaho business leaders who you think can help!

Thanks

And as a reminder, the Games begin February 7th, and run through February 13th.

Technorati tags: special olympics, 2009 world winter games, balihoo

Headline Roundup for February 3rd

Agency Clients Slash Budgets 20% or More, Digital Only Bright Spot - via MarketingVOX

Reverse Trends: 6 Ways To Improve Broadcast TV - via MediaPost

The Economics of Giving It Away - via The Wall Street Journal

Is Community Service the New Green? - via Brandweek

Technorati tags: marketingvox, mediapost, wall street journal, brandweek

Headline Roundup for February 2nd

Slightly delayed - originally scheduled to post on Friday, January 30th

Coke Finally Removes "Classic" From Its Label - via The Consumerist

NADA: Dealers Need To Polish Image - via MediaPost

Pledge Your Allegiance to Accountability - via Adweek

You Can Look -- But Don't Touch - via ScienceDaily

Diet Coke Brings Back 'Just for the Taste of It' - via Brandweek

Technorati tags: the consumerist, mediapost, adweek, sciencedaily, brandweek