Thursday, August 28, 2008

Giving Back - The United Way

For the past several months, a group of folks from several different agencies and the local creative industry in the Treasure Valley have been working to make the United Way of Treasure Valley's latest campaign a success.

The end result: an integrated campaign that features a four-minute video, three television spots, newspaper ads, a microsite (, radio, online ads, collateral materials and more. This effort will benefit the United Way Community Campaign, which, in turn, allows the United Way to help over 30 local charities with funding each year, such as Big Brothers Big Sisters, The Idaho Foodbank, Girl Scouts, and more.

This work was done entirely on a pro-bono basis, and those involved sacrificed a great deal of time -- often their personal time, before or after business hours -- to make it happen. At the very least, they deserve some recognition for their efforts. In no particular order, the group involved includes:

David Cook, Stoltz Marketing Group
Paul Carew, Carew Co.
Dave Sloyer, Wirestone
Kristy Weyrich, W Design
Doug Gneiting, Stoltz Marketing Group
Lorena Davis & Crew, North by Northwest
Todd Meier Photography
Robbin Gibson, Drake Cooper
Snake River Technology

The campaign is also benefiting from media donations from The Idaho Statesman, Journal Broadcast Group, and companies such as Citi, who donated funds toward the media buy.

David Cook provides even more detail about this project on the Stoltz Marketing Group website, if you'd like to read about it further.

At the end of the day, however, the goal is to drive as many donations to the United Way as possible. If you can donate, please do. If you'd like to learn more about the how's and why's of the United Way, take a look here.

Here are PDFs of the print ads -
Print #1 - Time and Money
Print #2 - $10 a Week
Print #3 - $19 a Week

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Tuesday, August 26, 2008

Fuel 3 Adds Another Station

Okay, so maybe the title's a little too corny, but what else can you do when the imagery splashed throughout Fuel3 Advertising's website are of gas pumps...

But back to the actual story.

Fuel3 has opened an office in Portland, Oregon, to expand the reach of their headquarters in Boise. Now up to a staff of five, the Portland office was opened, and is managed, by Ryan Panitz. Ryan was formerly a reporter and morning anchor with KTVB in Boise, and is also working with the 2009 Special Olympics World Winter Games on Marketing & Strategic Relationships.

Fuel3's expansion into Portland was also mentioned briefly in this article on The Oregonian's website.

Congratulations to the folks over at Fuel3, and best of luck for continued success.

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Monday, August 25, 2008

Job Openings at Closed Loop

Closed Loop Marketing & Advertising in Boise has a couple of job openings that have surfaced lately:

Interactive Designer: This person should, among other things, be able to work in print, broadcast and interactive, and have a minimum of five years experience.

Account Manager: This person should "be a good listener, active problem solver, strategic thinker, and have the ability to scope, develop and manage multiple projects." Five years of agency experience is also the minimum on this one.

While the links to these positions are to the Boise Craigslist, these have also been spotted on the site - here and here, respectively.

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Thursday, August 21, 2008

Job Opening - Freelance Interactive Producer

Posted on the Eastern Idaho Craigslist, the Freelance Interactive Producer will, among other things:

Create project schedules
Manage assigned creative teams
Ensure timely development of all project deliverables
Balance priorities and goals between business owners
Write project briefs
Budget and managing external vendors
Interact with store publishing team

According to the job listing, "the ideal candidate must have prior interactive or marketing communications experience, excellent communication skills, demonstrated project and budget management skills, and a solid understanding of the online creative development process."

More details and contact information can be found here.

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Tuesday, August 19, 2008

Job Opening: Media Specialist

Drake Cooper in Boise has an opening for a "Media Specialist Extraordinaire" to join their media team. The candidate for this position should have at least two years of experience in media buying and planning, as well as a four-year degree.

All other relevant information can be found either on Drake Cooper's website or on the Boise Craigslist.

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New Hire at FusionSet

And, while over at the FusionSet site for the previous post, I noticed that they've grown a bit too:

Danielle Tindall has joined FusionSet as a Graphic Designer.

Congratulations Danielle.

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Local PR Agencies Team Up on National Account

Although this news is a little late in coming, it is worth noting that Murphy Media Services and FusionSet were selected to develop and conduct a media outreach and publicity campaign for the National Diving Dog Tour.

The tour, which takes place across the country, including cities in New Jersey, Wisconsin, California, Tennessee, and Georgia, features dogs launching off a 40-foot stage into a 20,000-gallon pool.

As often as we may make mention of local clients who go out of market for their marketing communications needs, it is nice to see cases like this, where local firms are able to widen their reach and work on accounts that take them across the country, so to speak.

Congratulations to both Murphy Media Services and FusionSet.

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New Hires at Drake Cooper

Drake Cooper just keeps on chugging along. The latest additions to the agency are:

Heidy Vogt as Brand Ambassador

Dylan Amundson as a Project Manager with the Account Team

Congratulations to both.

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Friday, August 15, 2008

Upcoming Event - Designer's Fortune

Designer's Fortune is an event presented by the AIGA Idaho Chapter. It is open to anyone who is a graphic designer type (including visual thinkers, and students who are pursuing design as a major).

During the event they'll be announcing some of their upcoming events, issuing challenges to group members to name their social events, and generally mingling with others.

Here are those pesky details:

Date: Tuesday, August 19th
Time: 5:30pm
Location: The Modern Hotel

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New Hires at Side Door Media

Side Door Media in Boise has been on a controlled hiring spree over the past few months. They've had a number of positions open (some of which have been well commented on by the folks around these parts), and have been selectively filling those roles with as they find the right people.

A few new faces, according to the Side Door Media Blog:

Bryan Escobedo, whom we've already mentioned on the Idaho Ad Agencies blog.

Djame Goldston, who has a background in Flash and video editing.

Roy Kimball, who now serves as Side Door Media's Production Services Manager.

Nicole Eldredge, as an Account Service Intern at the agency.

Congratulations to all

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Job Openings at Wirestone

Wirestone in Boise has had a few job openings as of late, including:

Senior Interactive Designer / Flash / Animator with an in-depth working knowledge of Flash and Actionscript 2 and 3. The job description puts this opening in California, but they are also looking for developers here in Idaho.

Junior Web Analyst with 1-2 years experience with web analytics, analytics tools, content management systems and such.

.NET Developer - This is an unposted opening at this point, but the folks at the Boise office are on the hunt for talented .NET developers.

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Monday, August 11, 2008

Which Would You Prefer

Seeing or hearing an advertisement that is obviously outdated, or seeing/hearing nothing at all?

A couple of recent examples:

There are two new billboards just off of Chinden Blvd, on the North side of the road, near the Hewlett Packard campus. When traveling West, one of the boards is for a movie that was showing on May 30th. At last glance, today's date is August 11th.

Recently seen on a few ValleyRide buses around town: ads for the Shrine Circus, including a schedule, for events that took place back in mid-June.

Yes, it's a recurring theme. The media placement and the message have to play well together. Otherwise, it just looks foolish and lazy.

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Thursday, August 07, 2008

MMG's Work for Gold's Gym Recognized

Marketing Media Group's work for Gold's Gym Treasure Valley was recently recognized by Gold's Gym International. More specifically, their work received high honors in three areas:

Best Overall Fitness Program
Best American Diabetes Campaign
Best Marketing Campaign

More details can be found on the Shop Talk section of the MMG website.

Congratulations to the entire MMG crew.

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Wednesday, August 06, 2008

New Hire at Scott Peyron

Scott Peyron & Associates in Boise has added Mike Vogel to their staff. Mike was previously the spokesman and public relations manager for Saint Alphonsus Regional Medical Center.

Congratulations Mike.

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Monday, August 04, 2008

Around the Horn with New Hires

It's been a while since I've caught up on new hires around the area, and some of these are older than others. But here goes:

Matt Stevens has joined Drake Cooper as an Interactive Designer.

Jesse Murphy is now an Assistant Account Executive at Red Sky PR.

Wirestone has added Stan Smith to their staff as a Flash Developer.

Are there others that I've missed? If so, shoot over an email and let me know.

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Friday, August 01, 2008

Eagle Fun Days - A Case Study

Many of your remember the commotion and controversy that took place surrounding the 2006 Rocky Mountain Oyster Feed - part of the annual Eagle Fun Days.

To demonstrate the success of the campaign, and highlight the results, the folks at Draftfcb created a case study video around their efforts, and posted it to YouTube last fall (yes, I know, I'm just getting around to writing about it now. Tough.)

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