Wednesday, November 26, 2008

Headline Roundup for November 26th

Epsilon: Marketing Execs Aren't Sold on Social Nets - via Adweek

Radio’s Revenue Falls Even as Audience Grows - via New York Times

Riding Obama’s Coattails, Making a Buck Along the Way - via New York Times

Paper or pixels? Craigslist founder Craig Newmark shares with Times editors his view of journalism’s future in the digital age - via Los Angeles Times

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REMINDER: Rockies Redesign Contest Entries

Just a quick reminder that submissions for the Boise Advertising Federation's Rockies Redesign are due by Monday December 1st at 5:00 pm.

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Upcoming BAF/AIGA Event - Three Ounces + Ice: An Evening with Patrick Coyne

The Boise Advertising Federation and AIGA Idaho are co-sponsoring an event featuring Patrick Coyne, Owner and Editor of Communication Arts.

Among the topics on the schedule, Patrick will discuss the history and philosophy of the magazine, and how CA's annual competitions in Interactive, Illustration, Photography, Graphic Design and Advertising are chosen.

Details for the event are as follows:

Date: Thursday, December 11th
Time: Social Hour: 5:00 pm, Speaker Presentation: 6:00 pm
Location: The Boise Depot, 2603 W. Eastover Terrace
Cost: BAF/AIGA Members: $20 - includes one drink ticket and hor's d'oeuvres, Non-Members: $28 - or free admission by becoming a member

RSVPs should be directed to Greg Giersch, or call 208-336-7511

Space is limited.

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Headline Roundup

Here's a few of yesterday's headlines:

Direct Marketing to Comprise 53% of '09 Ad Spend - via MarketingVOX

ConAgra's Parkay Tub Is Talking Again - via MediaPost

Making The Case For Brand Building Through Hyper-Targeting - commentary via MediaPost

Local Ads: Falling Revs, Media Peril - via MediaPost

BBDO Refills with Starbucks - via Brandweek

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Monday, November 24, 2008

The 6 and the 9 shall remain apart

Okay, it's a bad joke and a horribly inappropriate title, but then again, when have I been known to be politically correct...

A couple of weeks ago, Don broke the news on Idaho Radio News that KNIN will not become a part of Journal Broadcast Group:

The Federal Communications Commission turned down Banks Broadcasting’s request to declare KNIN as a “failing station.” This makes Journal Broadcast Group’s bid to buy the station and combine it with KIVI Channel 6 impossible. For that matter, it means KNIN won’t be merged into any other Boise TV station for the time being, either.
IRN provides much more detail about the FCC's decision.

So what does it mean for agency folks? In a nutshell, it is, and is going to be business as usual for now. If you're in the local media buying business, you'll still have to buy KNIN apart from other stations. If you use local television stations for broadcast production, you've still got the same number of resources available to you.

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New Hire at Scott Peyron

Scott Peyron & Associates has added Deanna Ward to their staff as Practice Group Leader.

Deanna was previously with Hewlett Packard, serving most recently as Northwest Public Affairs Manager. She has also worked for the likes of Maxtor Corporation and Blackburn Design / Bell Sports.

Congratulations Deanna.

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Sunday, November 23, 2008

Job Opening - Public Relations

Recently found on the Boise Craigslist:

Junior public relations position. Drive, energy and commitment to succeed more important than direct PR experience. Will train. College degree, writing skills required.

Full details about the position can be found here.

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Thursday, November 20, 2008

No Coffee Morning This Month

Alas, the month of November will come and go without a Coffee Morning (well, at least not one that has been scheduled through here).

Given the schedule of the past few months, this month's Coffee Morning would have fallen either this Friday or next Friday. And since there isn't anything scheduled for this week, and next week will be the day after Thanksgiving, November is just shot.

So, what should we do? Try and schedule something on a Friday morning early in December? A different day of the week? I'm all ears. Leave your thoughts and suggestions in the comments.

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New Hire at Noot Group

Noot Group in Boise has a new Creative Director.

Ray Fesenmaier has joined the agency as Vice President/Creative Director. He comes to the shop from the Minneapolis area, and has previously worked with agencies such as Carmichael Lynch, Martin Williams and Campbell Mithun. Fesenmaier’s experience includes work for brands such as Harley-Davidson, Target, Sears Optical, Polaris Industries, 3M, US Bank, American Standard and Timberland.

Congratulations Ray, and welcome to the area.

Update: Corrected typo in last name.

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Wednesday, November 19, 2008

The Giving Season Begins

Yesterday, Joanne Taylor of Drake Cooper posted this message as a challenge on Twitter:

challenging you guys to help round up 40 turkeys! Bring a frozen turkey to Drake Cooper this Friday am and we will take them to the foodbank
Helping out the Idaho Food Bank is a worthwhile cause, so I'll bite. If you'd like to get involved, here's what you need to do:
  1. Take a frozen turkey to Drake Cooper's office, at 416 S. 8th St. in Boise on the morning of Friday, November 21st.
  2. Enjoy the coffee and donuts that they're providing as an incentive.
Their goal is 40 turkeys, but I think this crowd can do better. 50? 60? 100? Who knows. For those of you who have wanted to see the new Drake Cooper office space, here's a chance to do it.

And, for those who are outside of the Boise area, or can't make it on Friday, you can still get involved (although you'll miss out on the Friday morning treats). Just order one online by the 20th and have it delivered to them.

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Monday, November 17, 2008

Upcoming Idaho Press Club Event - Hacks and Flacks in Transition

The Idaho Press Club has a new event on the calendar: Hacks and Flacks in Transition

From the IPC website:

As newsrooms are shrinking, journalists are busier than ever. And as mainstream media migrates online, a reporter’s day-to-day work is transformed. Gain insight from our news experts on how to work with the media and pitch stories in this new era of news. Hear first-hand about the changing dynamics of the news industry their potential impacts on the working relationship between journalists and PR practitioners.
The panel discussion will be moderated by Marc Johnson, President of Gallatin Public Affairs in Boise, and will include panelists from the Associated Press, Idaho Statesman, Boise Weekly, KTVB and NPR.

Here are the specifics for the event:
Date: Thursday, December 4th
Time: 6:00 pm
Location: The Water Cooler, 1401 W. Idaho St, Boise ID
Cost: $8.00 members and students, $12.00 non-members

RSVPs should be directed to or 208-389-2879.

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Leave Your Mark on the Rockies

Well, not the mountains. The awards.

The Boise Advertising Federation is looking to redesign the Rockie Awards, and they've opened up the design competition to anyone who's willing to take a swing at it.

There are a few guidelines:

  • Both Gold and Silver Rockies must be designed. On average, the BAF gives out 15 Golds and 115 Silvers each year.
  • Awards must be able to be sourced and reproduced annually with relative ease.
  • Each Rockies award given out is personalized with: agency name, client, category, year and "Idaho Advertising Federation". Please consider this in all designs.
  • Cost to produce each award must be under $20. Please consider this when recommending materials.
You can submit as many designs as you'd like, and submissions should be sent, in PDF format, to Robbin Gibson.

The deadline for submissions is December 1st.

Yes, this information originally came out in an email from the Boise Advertising Federation, but for those who may not have gotten the email or are not subscribed, it's worth repeating here.

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Friday, November 14, 2008

Communication Arts Coverage for Local Work

Oliver Russell's work on the Hitchcock Building in downtown Boise is currently featured on the Communication Arts website.

The building, home of The Record Exchange, the Neurolux and The Edge, previously had a mural of assorted Alfred Hitchcock movies through the years, but now features a design based entirely on The Birds.

The mural was designed by Toby Robin, with direction from Russ Stoddard, and Fred Choate painting the mural on the building itself.

And of course there's the obligatory promotional item that comes along with this sort of news: Customers who visit The Record Exchange today (November 14th) and mention that they saw the building mural on the Communication Arts website will receive 20% off their purchase.

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Wednesday, November 12, 2008

The Final Results: Think Pink's Concert for the Cure

For those of you who may have missed it, Think Pink's Concert for the Cure was this past Saturday. By all accounts, the concert was well attended, and a great time was had by all.

When it was all said and done, through ticket sales, sales of their signature Save the Boobs t-shirts and raffles of donated prizes, the event raised $4,000, which will be given to the Susan G. Komen foundation.

One touching moment during the concert that was passed along: "Pat Crozier and Nick Mcdowell from local band Smooth Old Fashioned High played a dedication song, Somewhere Over the Rainbow, that showcased the tribute wall which was a rotating slideshow of people who have battled all types of cancer."

Credit goes to the founders of Think Pink Inc, as well as the Boise Advertising Federation, for promoting this concert as their public service project for the year.

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Tuesday, November 11, 2008

Upcoming PRSA Event - Protecting Your Organization and Reputation Through the Truth

Now that's a mouthful of a title, no doubt.

Apologies for the late notice on this one, but I imagine most who would be going to this event have already heard about it. Regardless, I'd be remiss if I didn't at least mention it here.

The PRSA Idaho Chapter's next event. titled Protecting Your Organization and Reputation Through the Truth is scheduled for Monday, November 17th. The event will feature Jeff Julian, APR, Chair and CEO, PRSA National Chapter. From a recent email notice:

Please join PRSA National Chapter President Jeff Julian as he guides us through a discussion about some very real and sensitive challenges related to getting to and then telling the truth.
During this session we will explore:

The pitfalls of becoming a blind spokesperson (someone who simply delivers information)
How to discover the truth
Go to more than one source
Ask the right questions
How to get others to the truth
Clients and management
How to protect the truth
Recovery from relaying false information as a result of being wrongly informed
What to do when important information has been omitted
How to find common ground between PR and legal depts. through negotiation

Details about the event are as follows:
Date: Monday, November 17th
Time: 11:45am - 1:15pm
Location: Owyhee Plaza Hotel, 1109 Main St, Boise

RSVP by November 12th to Robbie Johnson via email or by telephone at 208-387-6228.

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UPDATE - The Broken Barker Benefit

I just got word from the Wirestone folks that the Broken Barker Benefit has been postponed, and will not be happening this Friday, as originally planned. It seems that there was a setback in his recovery, so they've decided to push it back.

At this point, I know that a decision will be made later this week, and as soon as I have more, you'll know as well.

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Monday, November 10, 2008

Job Opening: Web Developer/Designer

Craigslist in Eastern Idaho has an anonymous post from a Video & Graphics House for a Graphic Designer / Web Developer in Idaho Falls.

The qualified candidate should have "extensive knowledge and experience with Adobe Creative Suite workflow, XHTML, CSS, and PHP with MySQL support are required. Proven experience in Actionscript, Javascript, J2EE, RoR and AJAX are a definite plus. Motion Graphics and Print experience would not be frowned upon."

Full details about this position can be found here.

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Thursday, November 06, 2008

New Hire at Drake Cooper

That seems to be a familiar headline on the Idaho Ad Agencies blog, but once again, Drake Cooper in Boise is growing.

Their most recent addition is Mona Teffeteller as a Brand Manager. She will work primary with the United Dairymen of Idaho account, and has previous experience in consumer food and beverage brand management.

Congratulations Mona.

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Tuesday, November 04, 2008

Upcoming Event - The Broken Barker Benefit

Well, I'm horribly late to the game with this one, but still...

As some of you may know, Jeff Barker, a designer at Wirestone in Boise, was critically injured in a motorcycle accident caused by a suspected drunk driver trying to evade police. While the news media reported the injuries as non life-threatening, they were serious nonetheless. Here's a quick rundown:

  • Broken Scapula
  • Broken Collar Bone
  • Broken Mandible
  • Several teeth were damaged
  • 10 Broken Ribs and punctured lung
  • 3 broken vertebrae
  • Extensive abrasions and bruising
The folks at Wirestone have been organizing a benefit party to help pay expenses that were not covered by insurance, but more importantly to celebrate the fact that Jeff is alive. And as such, the Broken Barker Benefit was born.

While the details are still sketchy, the date has been confirmed: November 14th.

As soon as I know more, I'll share those details here.

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Today's the day.

Regardless of which candidates you support, or what your opinion is on any number of ballot measures, today is the day when all of the talk, promises and rhetoric fades away, and you get to take action.

However you choose to do so, and whichever candidates you choose to do it for:


Monday, November 03, 2008

REMINDER: Concert for the Cure

This is your friendly reminder that Think Pink's Concert for the Cure is coming up this Saturday, November 8th.

The doors open at 7:00pm and the concert kicks off at 8:00pm at the Visual Arts Collective.

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