IN PLAY: Idaho Lottery

As many already know, the Idaho Lottery has issued a Marketing Services Request for Proposal.

From the press release:

The Idaho Lottery is asking marketing and advertising firms to respond to three main service categories that include “Account Services”, “Creative Services”, and “Media Services”.

The initial term of the current advertising and marketing contract with Drake-Cooper of Boise will expire at the end of this current fiscal year on June 30, 2009. Drake-Cooper has been the advertising agency of record for the Idaho Lottery since operations began twenty years ago. “Going out to bid for these services is not a reflection on the performance of Drake-Cooper, but rather a responsible look at how we are doing business,” added Anderson.

Those who wish to respond to the RFP must submit a letter of "Intent to Bid" to the Idaho Lottery no later than 5:00 pm MDT on Friday, March 27th, and written proposal responses are due no later than 5:00 pm MDT on Friday, April 29th. Additional details about the RFP process, timelines and such are available on the Idaho Lottery's website.

New Hire at Rizen Creative

Rizen Creative in Boise has added Katie Meyers to their staff as a Brand Manager / Account Executive. Prior to joining Rizen, Katie was with Drake Cooper.

Congratulations Katie.

Technorati tags: rizen creative, katie meyers, drake cooper

The Giving Season Begins

Yesterday, Joanne Taylor of Drake Cooper posted this message as a challenge on Twitter:

challenging you guys to help round up 40 turkeys! Bring a frozen turkey to Drake Cooper this Friday am and we will take them to the foodbank

Helping out the Idaho Food Bank is a worthwhile cause, so I'll bite. If you'd like to get involved, here's what you need to do:

1. Take a frozen turkey to Drake Cooper's office, at 416 S. 8th St. in Boise on the morning of Friday, November 21st.
2. Enjoy the coffee and donuts that they're providing as an incentive.

Their goal is 40 turkeys, but I think this crowd can do better. 50? 60? 100? Who knows. For those of you who have wanted to see the new Drake Cooper office space, here's a chance to do it.

And, for those who are outside of the Boise area, or can't make it on Friday, you can still get involved (although you'll miss out on the Friday morning treats). Just order one online by the 20th and have it delivered to them.

Technorati tags: joanne taylor, drake cooper, twitter, idaho food bank

New Hire at Drake Cooper

That seems to be a familiar headline on the Idaho Ad Agencies blog, but once again, Drake Cooper in Boise is growing.

Their most recent addition is Mona Teffeteller as a Brand Manager. She will work primary with the United Dairymen of Idaho account, and has previous experience in consumer food and beverage brand management.

Congratulations Mona.

Technorati tags: idaho ad agencies, drake cooper, mona teffeteller, united dairymen of idaho

Job Opening - Media Buyer / Planner

Drake Cooper in Boise has an opening for a "Media Buyer/Planner Extraordinaire." The ideal candidate will "...love all things Media, from negotiating rates to reconciling discrepancies, from research to analysis, from GRPs to CPPs to HUT/PUT/PUR."

More details about this position can be found here.
(Courtesy of Craigslist)

Technorati tags: drake cooper, media buyer job opening, media planner job opening, craigslist

Dreaming Big and O-Pening the Purse

Dream Big is a program put together by Drake Cooper as a way to give back to the community, and more specifically to non-profit organizations that are in need of a little extra help. From the Dream Big section of their website: Through this annual program, we will work with one selected organization to help develop a unique in-kind branding and cause marketing campaign. We hope that our joint work with the charitable organization increases community awareness, understanding and inspires action around an important cause.

This program is similar to others, such as Oliver Russell's O-pen Purse program, which offers donations or in-kind assistance to deserving non-profit organizations. From Oliver Russell's O-Pen Purse application: Each year Oliver Russell partners with a select number of nonprofit groups to help them meet their organizational goals. We provide grants in the form of advertising, design and interactive services, marketing consulting, and, occasionally, monetary contributions.

Drake Cooper is currently accepting nominations for this year's Dream Big program, and will be through October 31st. More information is available from a release on Drake Cooper's website, or on the Dream Big page itself.

Oliver Russell is also accepting applications for next year's O-Pen Purse program through November 1st. More information about his program is available on their website.

To both agencies, and everyone else who makes an effort to give back to their community: Well Done.

Technorati tags: dream big, drake cooper, oliver russell, o-pen purse

Giving Back - The United Way

For the past several months, a group of folks from several different agencies and the local creative industry in the Treasure Valley have been working to make the United Way of Treasure Valley's latest campaign a success.

The end result: an integrated campaign that features a four-minute video, three television spots, newspaper ads, a microsite (HelpTheMostPeople.com), radio, online ads, collateral materials and more. This effort will benefit the United Way Community Campaign, which, in turn, allows the United Way to help over 30 local charities with funding each year, such as Big Brothers Big Sisters, The Idaho Foodbank, Girl Scouts, and more.

This work was done entirely on a pro-bono basis, and those involved sacrificed a great deal of time -- often their personal time, before or after business hours -- to make it happen. At the very least, they deserve some recognition for their efforts. In no particular order, the group involved includes:

David Cook, Stoltz Marketing Group
Paul Carew, Carew Co.
Dave Sloyer, Wirestone
Kristy Weyrich, W Design
Doug Gneiting, Stoltz Marketing Group
Lorena Davis & Crew, North by Northwest
Todd Meier Photography
Robbin Gibson, Drake Cooper
Snake River Technology

The campaign is also benefiting from media donations from The Idaho Statesman, Journal Broadcast Group, and companies such as Citi, who donated funds toward the media buy.

David Cook provides even more detail about this project on the Stoltz Marketing Group website, if you'd like to read about it further.

At the end of the day, however, the goal is to drive as many donations to the United Way as possible. If you can donate, please do. If you'd like to learn more about the how's and why's of the United Way, take a look here.

UPDATE:
Here are PDFs of the print ads -
Print #1 - Time and Money
Print #2 - $10 a Week
Print #3 - $19 a Week

Technorati tags: united way of treasure valley, big brothers big sisters, idaho foodbank, girl scouts, stoltz marketing group, carew co, wirestone, w design, north by northwest, todd meier photography, drake cooper, snake river technology, idaho statesman, journal broadcast group, citi, david cook, paul carew, dave sloyer, kristy weyrich, doug gneiting, lorena davis, todd meier, robbin gibson

Job Opening: Media Specialist

Drake Cooper in Boise has an opening for a "Media Specialist Extraordinaire" to join their media team. The candidate for this position should have at least two years of experience in media buying and planning, as well as a four-year degree.

All other relevant information can be found either on Drake Cooper's website or on the Boise Craigslist.

Technorati tags: drake cooper, media specialist job opening, craigslist

New Hires at Drake Cooper

Drake Cooper just keeps on chugging along. The latest additions to the agency are:

Heidy Vogt as Brand Ambassador

Dylan Amundson as a Project Manager with the Account Team

Congratulations to both.

Technorati tags: drake cooper, heidy vogt, dylan amundson

Around the Horn with New Hires

It's been a while since I've caught up on new hires around the area, and some of these are older than others. But here goes:

Matt Stevens has joined Drake Cooper as an Interactive Designer.

Jesse Murphy is now an Assistant Account Executive at Red Sky PR.

Wirestone has added Stan Smith to their staff as a Flash Developer.

Are there others that I've missed? If so, shoot over an email and let me know.

Technorati tags: matt stevens, drake cooper, jesse murphy, red sky pr, wirestone, stan smith

New Hire and Promotion at Drake Cooper

The folks over at Drake Cooper are mixing things up once again. Among the recent changes:

Josh Mercaldo has joined the agency as an Account Manager.
Megan Godwin has been promoted from Brand Ambassador to Public Relations Coordinator.

Congratulations to both.

Technorati tags: drake cooper

The End of an Era

Today marks the end of an era in the marketing and advertising world here in Idaho, for this is the last day that you'll see Jeremy Chase as a member of the Drake Cooper staff.

Jeremy is packing up and heading to Salt Lake City, Utah, and is on to bigger and better things, as they say.

But before his takes one final bow at the end of the day, I wanted to take a moment, on behalf of the entire marketing and advertising industry in and around the State of Idaho, to say one simple thing:

Thank you Jeremy for all that you have done.

In a world where change happens at incredible speed, Jeremy has been a constant presence. He has been with Drake Cooper for well over a decade, and has helped to shepherd both clients and agency through the highs and lows that have come along with it. A true professional in every sense of the word, Jeremy has been a tremendous asset to the agency, and his departure will leave some very, very large shoes to fill.

I'm sure there will be many toasts made inside (and outside) the walls of Drake Cooper today, stories shared, and maybe even a tear or two shed. But let me take this opportunity to add my own thoughts...

Jeremy, you're a class act in every sense. You've been an excellent ambassador for your agency and this industry, and you will most certainly be missed.

Technorati tags: jeremy chase, drake cooper

Drake Cooper Loves Milk

And ice cream. And yogurt. And cheese. And on and on and on.

Yes, it's official. The United Dairymen of Idaho have selected Drake Cooper as their new agency partner.

After working with the same agency for the better part of the past 30 years, the United Dairymen of Idaho opened up the RFP to what seemed like the entire known advertising universe earlier this year. The list was then whittled down to four finalists, and Drake Cooper came out on top.

From the story in the Ag Weekly (yes, the Ag Weekly gets credit for being first with this story):

“We are excited to work with the Drake Cooper team to educate consumers about the benefits of dairy in a healthy diet,” said Deana Sessions, administrator for United Dairymen of Idaho, which manages the local dairy producer checkoff program.

“We wanted to partner with an agency that could bring fresh ideas to help make the change from being a production-driven industry to a more consumer-driven industry. We believe Drake Cooper can help us achieve that objective.”

Congratulations to the folks over at Drake Cooper, and to all who competed in the RFP process. While taken slightly out of context, this quote from Alicia Ritter on the PR Musings Weblog just seems appropriate:

I say to us all: Come out into the open. Show your wares. Compete hard. Congratulate the victor. Then, go home, beef up your strengths, and come out swinging like hell the next time. This is the attitude necessary to build a professional communications industry of which we can all be proud.

Technorati tags: united dairymen of idaho, drake cooper, alicia ritter, pr musings weblog

Job Opening - Copywriter

Drake Cooper in Boise has an opening for a junior or mid-level Copywriter to fill a six month (or so) contract.

Details about this position can be found here.
(Courtesy of Creative Hotlist)

Technorati tags: drake cooper, copywriter job, creative hotlist

Job Opening - Account Manager

Drake Cooper in Boise has an opening for an Account Manager.

Although the job description is trying a little too hard to be clever, it appears that they're looking for someone who is able to do a little bit of everything - from account management to strategy to making sense of all that is changing in the marketing and advertising world. Simple, huh?

Full details about the job can be found here.
(Courtesy of Craigslist)

Technorati tags: drake cooper, account manager job opening, craigslist

Job Opening - Brand Ambassador

Drake Cooper in Boise has an opening for a Brand Ambassador. This is the first person that someone sees when they visit the agency, and the last one they see on their way out.

From the job description on the Drake Cooper website:

The Brand Ambassador single-handedly directs front desk operations – greeting clients in person or on the phone, from CEOs to interns with a warm welcoming persona and brilliant charm. This is a great job for someone wanting to launch a famous career in advertising, PR, online or offline marketing or the like.

Full details about the position are available here.

Technorati tags: drake cooper, brand ambassador job opening

Job Opening - Web Developer

Drake Cooper in Boise has an opening for a Web Developer with CSS, HTML, Javascript, Flash experience and more. Full details about this position can be found here.
(Courtesy of craigslist)

Technorati tags: drake cooper, web developer job, craigslist

A new website for the Boise Advertising Federation

Yes, I've nagged about it in the past. Here, here, and of course here, just to name a few.

But the Boise Advertising Federation finally has a new website up and running, with a great deal more content that has been on the site for the past couple of years (not hard to do, but hey, I'm trying to be nice here). It even has some familiar headlines on the homepage.

The BAF site was developed by the crew over at Drake Cooper, and they deserve some recognition for the time and effort that they put into it.

If you haven't already, check out the new site: http://www.boiseadfed.org/. Of course, comments about the site are welcome here, as long as they stay somewhat on topic...

Technorati tags: boise advertising federation, baf, drake cooper

Regional ADDY Award Winners

The winners of the District XI ADDY Awards have been announced, and among them are a number of Idaho agencies, including:

Advertising Industry Self-Promotion:
Silver ADDY Award:
Salty Design Foundry
Salty Design Foundry: Salty Recipe Book

Collateral Material:
Silver ADDY Awards:
Salty Design Foundry
Coeur d'Alene Farmer's Market: Coeur d'Alene Farmer's Market
Salty Design Foundry
Magic Geek Inc: Magic Geek Brochure
Salty Design Foundry
Center Stage: Will of Fortune

Consumer or Trade Publication:
Gold ADDY Award:
Drake Cooper
Idaho Travel Council: Sunset Magazine Spread
Silver ADDY Award:
Salty Design Foundry
Acme Climbing: Splat for Urban Climber

Elements of Advertising:
Silver ADDY Award:
Oliver Russell
ibelieveinsasquatch.com: Sasquatch Logo

Mixed Media Campaigns:
Silver ADDY Award:
Drake Cooper
Home Federal: 'We're There.' Small Business Campaign

Newspaper:
Silver ADDY Award:
Drake Cooper
Home Federal: 'We're There.' Newspaper Campaign

Out-Of-Home:
Silver ADDY Award:
Oliver Russell
The Record Exchange: Hitchcock Building Mural

Public Service:
Gold ADDY Award:
Drake Cooper
Idaho Teen Pregnancy Prevention: Parentland

Sales Promotion:
Silver ADDY Awards:
Blue541
Merritt Properties: Headwaters Sales Kit
Noot Group
Meriwether Ranch: Meriwether Ranch Sales Book
Range NW
Bing Bang Boom!: Bing Bang Boom! Packaging
Salty Design Foundry
Magic Geek Inc.: Jugglingstore.com Catalog

Television:
Silver ADDY Award:
I.E. Productions
Rex Rammell for U.S. Senate: Monkey Butt

Congratulations to all. The entire list of winners can be found on the District XI website. For the winners of Gold ADDY's they now move on to the national competition. The National Awards Show and Gala is slated for June 10, 2008 in Atlanta, Georgia.

Technorati tags: aaf, american advertising federation, aaf district xi, addy awards, salty design foundry, drake cooper, oliver russell, blue541, ie productions

Rockies Awards - The Winners

I was able to get a copy of the entire winner's list from the Idaho Advertising Federation's 2008 Rockies Awards Show (thanks Carolyn). The full list is available in PDF format below.

Here are some of the highlights:

Public Service:
Gold Rockie: Drake Cooper
Idaho Teen Pregnancy "Parent Land"
Concept: Dennis Budell, Joe Quatrone
Copy: Joe Quatrone
Art Director: Dennis Budell
Productions: John Nance
Producer: North by Northwest Productions
Casting: Director: Jeff Noble

Newspaper:
Gold Rockie: Drake Cooper
Home Federal "We're there." Newspaper Campaign
Concept: Dennis Budell, Joe Quatrone
Copy: Joe Quatrone
Art Director: Dennis Budell
Photographer: Todd Meier

Identity Programs:
Gold Rockie: Oliver Russell
ibelieveinsasquatch.com, "Sasquatch Logo"
Concept: Jesse Huffman
Art Director: Toby Robin, Jesse Huffman
Productions: Jesse Huffman
Illustrator: Jesse Huffman

Public Relations:
Gold Rockie: Drake Cooper
Idaho Lottery, "Raffle PR"
Concept: David Workman
Copy: David Workman
Art Director: Sherie Moody-St.Clair
Photographer: David Workman
Productions: Dave Butler
Casting: Drake-Cooper

Out Of Home:
Gold Rockie: Oliver Russell
The Record Exchange, “Hitchcock Building Mural”
Concept: Toby Robin
Art Director: Toby Robin, Paul Carew, Colleen Morgan
Illustrator: Toby Robin

Interactive:
Gold Rockie: Oliver Russell
The Modern Hotel, “The Modern Hotel Website (http://www.themodernhotel.com/)”
Concept: James Rice
Copy: Russ Stoddard, Alex Davis
Art Director: Rich Clark

Elements of Advertising:
Gold Rockie: MMG
Boise City Art Commission / Valley Ride, “Bus Sculpty Illustrations”
Concept: Jason Sievers
Art Director: Jason Sievers
Productions: Jason Sievers
Illustrator: Jason Sievers

Radio:
Gold Rockie: Drake Cooper
Idaho Lottery, “10 Times the Luck / Acme Hiring”
Concept: Dennis Budell, Joe Quatrone
Copy: Joe Quatrone
Production: Dave Earnest
Producer: North by Northwest Productions

Sales Promotion:
Gold Rockie: Noot Group
Meriwether Ranch, “Meriwether Ranch Sales Book by Jack Wisdom”
Concept: Noot Group
Copy: Noot Group
Art Director: Noot Group
Productions: Noot Group
Producer: Printing Today

Advertising Industry Self Promotion:
Gold Rockie: Noot Group
“Noot Group Business Cards”
Concept: Noot Group
Copy: Noot Group
Art Director: Noot Group
Producer: Lithographics

Magazines:
Gold Rockie: Drake Cooper
Idaho Travel Council, “2007 Magazine Campaign”
Concept: Jen Myers, Joe Quatrone
Copy: Joe Quatrone
Art Director: Jen Myers, Joe Quatrone
Productions: Jen Myers

Direct Marketing:
Gold Rockie: Foerstel Design
Idaho Potato Commission, “Stress Ball Relief Campaign”
Concept: John Brenner
Copy: John Brenner
Art Director: Marie Brochier
Productions: John Brenner
Producer: Table Rock Printing

Collateral:
Gold Rockie: Foerstel Design
Blue Cross of Idaho, “Blue Cross of Idaho One to One 2006 Annual Report”
Concept: Darcy Lindberg
Copy: Courtney Ludden
Art Director: Darcy Lindberg
Photographer: Deborah Hardee, Getty Images
Productions: Darcy Lindberg
Producter: Treasure Valley Litho

Television:
Gold Rockie: I.E. Productions
Rex Rammell for US Senate, “Monkey Butt”
Concept: Gary Stewart
Copy: Gary Stewart
Photographer: Gary Stewart
Productions: Nells Chick
Casting: Monkey Business

Complete Campaign:
Gold Rockie: Drake Cooper
Home Federal, “We’re There. Small Business Campaign”
Concept: Dennis Budell, Joe Quatrone
Copy: Joe Quatrone
Art Director: Dennis Budell
Photographer: Todd Meier
Productions: D Budell, J McDannel, J Yonk, A Cash, C Connally
Contact: Lisa Hawkes

Best of Show:
Noot Group
Meriwether Ranch, “Meriwether Ranch Sales Book by Jack Wisdom”

And, as promised, here is the complete list of 2008 Idaho Advertising Federation Rockies Award Winners (PDF format).

Congratulations if you've read all the way to this point. About halfway through I realized that this was going to end up being a very long list. At least it only happens once a year.

Technorati tags: idaho advertising federation, rockies award show, drake cooper, oliver russell, mmg, noot group, foerstel design, i.e. productions