Thursday, August 28, 2008

Giving Back - The United Way

For the past several months, a group of folks from several different agencies and the local creative industry in the Treasure Valley have been working to make the United Way of Treasure Valley's latest campaign a success.

The end result: an integrated campaign that features a four-minute video, three television spots, newspaper ads, a microsite (HelpTheMostPeople.com), radio, online ads, collateral materials and more. This effort will benefit the United Way Community Campaign, which, in turn, allows the United Way to help over 30 local charities with funding each year, such as Big Brothers Big Sisters, The Idaho Foodbank, Girl Scouts, and more.

This work was done entirely on a pro-bono basis, and those involved sacrificed a great deal of time -- often their personal time, before or after business hours -- to make it happen. At the very least, they deserve some recognition for their efforts. In no particular order, the group involved includes:

David Cook, Stoltz Marketing Group
Paul Carew, Carew Co.
Dave Sloyer, Wirestone
Kristy Weyrich, W Design
Doug Gneiting, Stoltz Marketing Group
Lorena Davis & Crew, North by Northwest
Todd Meier Photography
Robbin Gibson, Drake Cooper
Snake River Technology

The campaign is also benefiting from media donations from The Idaho Statesman, Journal Broadcast Group, and companies such as Citi, who donated funds toward the media buy.

David Cook provides even more detail about this project on the Stoltz Marketing Group website, if you'd like to read about it further.

At the end of the day, however, the goal is to drive as many donations to the United Way as possible. If you can donate, please do. If you'd like to learn more about the how's and why's of the United Way, take a look here.

UPDATE:
Here are PDFs of the print ads -
Print #1 - Time and Money
Print #2 - $10 a Week
Print #3 - $19 a Week

Technorati tags: , , , , , , , , , , , , , , , , , , , , , ,

1 comment:

Adam said...

Great work all! Its amazing what can be accomplished with the dedicated efforts of a few talented individuals. Wish there was something we as a professional community could get involved in. Event based service project? Fund raiser? If there is, I haven't heard about it. Something maybe the BAF could organize? Maybe small groups can accomplish more, I don't know. I want to get involved but I don't know how. Ideas?

-Adam