Friday, August 01, 2008

Eagle Fun Days - A Case Study

Many of your remember the commotion and controversy that took place surrounding the 2006 Rocky Mountain Oyster Feed - part of the annual Eagle Fun Days.

To demonstrate the success of the campaign, and highlight the results, the folks at Draftfcb created a case study video around their efforts, and posted it to YouTube last fall (yes, I know, I'm just getting around to writing about it now. Tough.)

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