Agency competency test

I've been a fan of Bart Cleveland's contributions to the Ad Age Small Agency Diary for several years now, and his most recent article is no exception:

Give Your Agency This Simple Competency Test

Bart serves up four questions to help you evaluate where you are. As he mentions toward the end of the article, "Whether you own an agency or just work for one, you should be asking yourself these questions and planning your course accordingly."

It's a short article, but lots of good ideas to chew on.

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