And as a follow up...

...to the previous post about Supervalu/Albertsons, the day after the move to Dailey & Associates was announced, Adweek reported that the former agency Duncan & Associates would be closing.

Conventional wisdom, and some basic business knowledge, says that in this type of business you shouldn't depend on one client for the majority of your business. The general rule of thumb that I've heard over and over is that if more than 50% of your business comes from a single client, you should worry. This is a glaring example of why that is the case.

Overall, I believe that most of the agencies in Idaho do a pretty good job of not falling into this trap. Every once in a while, though, it helps to take note of examples such as Duncan & Associates, to prevent it from happening in your own shop.

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