Transit Done Differently

So the idea of transit advertising is nothing new, but here's one that caught my attention yesterday. I was out and about for lunch, and saw truck from Tri-Cities Meats making a delivery at a restaurant. The real kicker, however, was that rather than having their logo on the sides of the delivery truck, they had banners for Qwest, and some of their featured services.

Having spent several years in the restaurant business, I know how often those trucks are out on the roads each day, and how far they travel. I'd be willing to bet that people are going to be exposed to these that might not normally see traditional transit (bus) ads that are on a fixed route. I'm guessing that Qwest, and Tri-Cities are going to get a lot of mileage out of this (no pun intended).

Technorati tags: transit advertising, tri-cities meats, qwest