It Comes in Waves

So its no big secret that activity in a given agency tends to come in waves. You'll be obnoxiously busy at a given time, only to have things slow down just a tick or two shortly thereafter. That seems to be the case on a larger scale with the business in general around these parts. From an external point of view, it seems that there was a flurry of activity earlier this year, but now most shops are pretty tight-lipped about what there up to.

Now I'm sure those on the inside would say that this is the time that they're the busiest, and what is seen on the outside is a result of the work that's happening now. That's all fine and good, but I'm still going to throw that reminder out to all of the agencies in Idaho that you are your own client as well. And if you play the "busy card" when thinking about your own work, you're doing a disservice to yourself, as the client.

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