More "help wanted" ads on the radio

Several weeks ago I made a post about hearing a "help wanted" ad on the radio. This morning it came to mind again, as I heard help wanted ads for both A-1 Plumbing and Zamzows during the 8:00 - 9:00 hour on different radio stations.

On one hand I still think that this is an effective way to reach potential candidates, and I have to raise the question again -- have the help wanted ads in the newspaper really become that ineffective, or that expensive? Another thought occurred to me however... Maybe the sales people at the stations are just getting more creative at selling their air time...

Technorati tags: radio advertising, a1 plumbing, zamzows