At least its being discussed

The Idaho Business Review ran an article a few weeks ago on the changing focus that marketers/agencies are being faced with right now. First off, I say good for them for taking on the subject. No business wants to hear that the environment they've become accustom to is changing at a break-neck speed, as is the case in the marketing world today. Even here in Idaho.

Now I'll be the first to admit that its good to be skeptical once in a while, but at the same time, being able to accept, if not embrace, change in this business will keep an agency at the top of their game. Oliver Russell gets it, I think. Es/drake is getting there too, from the sounds of it. But where is everyone else?

Here's a PDF of the article.
(Courtesy of Oliver Russell)

Technorati tags: idaho business review, oliver russell, es drake