Facebook Sending More Traffic Than Google to Some Sites - via Ad Age
CMOs Say Agencies Add to Their Woes - via Adweek
Quality, Creativity, Trust Are Keys To 'New Normal' - via MediaPost
24/7 Wall Street Predicts the 10 Newspapers to Fold Next - via Media Buyer Planner
Tuesday, March 10, 2009
Headline Roundup for March 10th
The New Boise Agency Suspense is Over
A little over a week ago, NewBoiseAgency first appeared on the scene, with a full page ad in the Idaho Business Review, a Twitter profile and a teaser website. The folks behind the scenes started following, and actively engaged with many within the marketing and advertising community on Twitter – myself included.
Central to their campaign was the reveal of the merger of two Boise advertising agencies.
Today, that reveal is complete.
Davies Rourke and Marketing Media Group have joined forces to create DaviesMoore.
From their official announcement:
Two Boise based advertising agencies Marketing Media Group (MMG) and Davies Rourke announced Tuesday that the two companies will join forces to form DaviesMoore.DaviesMoore, who can now claim to be both the newest and oldest advertising agency in the state of Idaho, draws on the history of Davies Rourke, which was originally founded by Ken Davies as Givens-Davies Advertising in 1953, and then incorporated as Davies & Rourke Advertising in 1973. It also harnesses the momentum that MMG has gained over the past 11 years. MMG, founded in 1998, has grown from an original staff of three and a shared office space with the Idaho Steelheads to their current size and a client roster that includes sport entertainment, recreational, retail, higher education, packaged goods and more.
“We are all excited about this union as it will not only benefit both agencies, but it also greatly benefits our clients because they get both years of experience and wisdom combined with an abundance of energy, talent and fresh ideas,” said Edward Moore, president of DaviesMoore. “On the surface, there’s a contradiction because we are a truly diverse group of people with differing perspectives, yet it’s clear that we have a common goal: to provide the best marketing recommendations and solutions possible to generate positive results for our clients in a time when they need a positive return on their investment more than ever.”
DaviesMoore will service the existing client rosters of both Davies Rourke and MMG. The combined offices will be located in what is now the former MMG office space, at 6th and Bannock in downtown Boise.
To Edward Moore, Jeff Nielsen and the entire staff of DaviesMoore, congratulations on the merger, the week-long launch anticipation, and what will certainly be a long and successful tenure in the business.
Monday, March 09, 2009
Upcoming AIGA Event - The Quest for Quantification
Continuing at their typical break-neck speed, AIGA Idaho's next event is coming up on Thursday, March 12th, featuring Rob Wallace, Managing Partner of Wallace Church, entitled The Quest for Quantification - Proving Design's Return on Investment.
From the AIGA Idaho website:
Referred to as 'the thought leader on design ROI', Rob will share Wallace Church's process and data. He then will lead an active discussion on the impact of proving design's value. Can it be done? Should design be quantified? And what do we do with this information once we have it? Team discussion will lead to how quantifying design can be structured into your best practices.All the details you'll need:
Date: Thursday, March 12th
Time: 5:30 pm - 7:00 pm
Location: Boise State University, Liberal Arts Building, Room LA 106
Cost:
- Members: Free
- Non-Members: $10
- Students: $5
Contact the folks at AIGA Idaho with any questions or for more information.
Friday, March 06, 2009
Job Opening: Brand Ambassador - onsite at Idaho State University
From the Eastern Idaho Craigslist:
NYC based Marketing Agency Seeking two outgoing Brand Ambassadors for exciting promotion with well known brand at Idaho State University campus in Pocatello. Candidates must work on three days, 4 hour shifts each day. Days flexible andbegin ASAP. Compensation competitive!Additional details about the position are here.
Thursday, March 05, 2009
Playing the Guessing Game
That's been the activity-of-the-week in the Treasure Valley, in parts of the marketing and advertising world at least.
Why, you ask?
Because everyone wants to know who "New Boise Agency" is.
Let's rewind just a bit.
On Monday March 2nd, a full page ad was published in the Idaho Business Review, teasing the launch of a New Boise Agency, with the question of "What happens when creativity and experience join forces?" and directed readers to the NewBoiseAgency.com website.
At the same time, the New Boise Agency Twitter profile was created, and they began following those in the marketing world in and around Boise. They also integrated their Twitter updates into the teaser website, and have been regularly updating it throughout the past week.
So, the question remains -- just who is this New Boise Agency?
I have my hunches, as I'm sure you do, but I'm going to keep it to myself for the time being. The clock is ticking on this new organization, as they've made their intention to launch on March 10th very public.
In the mean time, I'll be watching closely.
Wednesday, March 04, 2009
Headline Roundup for March 4th
'Influencer Programs' Likely to Spread - via Adweek
Digital Shops Begin to Feel the Effects of the Economy - via Mediaweek
Emailvision Identifies Top 5 Email Marketing Mistakes - via MarketingVOX
Martin Agency: We'll Pay You to Hire Talent We Laid Off - via Ad Age
Brand Keys: 'Value' Is New 'Price' In Customer Loyalty - via MediaPost
Monday, March 02, 2009
Upcoming AIGA Event: Semi-Annual Mix/Mentor Event
Short notice on this one, but still worth getting the word out...
AIGA Idaho is presenting their Semi-Annual Mix/Mentor Event this Tuesday, March 3rd. This event is "a great chance to see what BSU Graphic Design students are up to and opportunity to offer up some professional advice and direction."
AIGA Idaho is also looking for members who are willing to serve as mentors and share an hour of time each month to work with students. If you're interested in becoming a mentor, send the AIGA Idaho folks an email, and they'll get you all the details.
As for the Semi-Annual Mix/Mentor Event, here are the details:
Date: Tuesday, March 3rd
Time: 6:00 pm
Location: Boise State University Fine Arts Building, in Capitol Village on University Drive.
For more information, contact AIGA Idaho.
Technorati tags: aiga idaho, boise state university, bsu fine arts building
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