We've Moved

The Blogger platform has been good to the Idaho Ad Agencies blog for the past four years. But it's time for the blog to stretch its legs a bit.

That being said, you can now find the Idaho Ad Agencies blog at www.idahoadagencies.com.

Please feel free to head on over to the new site, or wait just a moment and you'll be redirected automatically.

Thanks to everyone who has visited the site over the years, and we look forward to seeing you at the new Idaho Ad Agencies site.

Imagine

imagine.

That's the headline you've probably seen by now on billboards around Boise. Three different billboards - each with a portrait of a woman who has undergone cancer treatment, and the side-effects that go along with it - are around the valley to promote Boise's Susan G. Komen Race for the Cure.

The women featured on the billboards and in other pieces for the Boise affiliate of Susan G. Komen for the Cure are Susan Chapman, Bobbi Fuller, Margo Vaughn, Cheryl Imlach and Stephanee Rowbury.



The billboards, website, and other support materials were developed by Stoltz Marketing Group. From the story on their website:

In the new "Imagine" campaign, the women's portraits are embellished with imaginary hairstyles, illustrating what they might look like if a cure is found. The resulting race posters, web site and other collateral material are the work of SMG's Crissie McDowell, Kate Holgate, Lindzee "Screw the Budget" Frei, and friend Katie Shamberg who together have raised more than $40,000 to find a cure over the last few years through their own nonprofit Think Pink, Inc.

Photography for the campaign was done by Todd Meier Photography.

There are a number of events leading up to the Race for the Cure on Saturday, May 9th. Be sure to check out the website for all the details.

Headline Roundup for April 2nd

Young Are Most Receptive To Online Coupons - via MediaPost

TiVo: Viewers Don't Skip Engaging Ads - via MediaPost

Product Labels: Missed Marketing Opportunity - via MediaPost

For One Ad Net, the Web Isn't Enough - via Adweek

Study: TV, Mags Ads More Effective Than Online Ones - via Mediaweek

Packaged Goods Giant Yanks $20MM from TV, Invests in Online Video - via MarketingVOX

REMINDER: RSVPs for Rockie Awards Show

RSVPs for the 2009 Rockie Awards Show are due by Friday, April 3rd. The show is scheduled for Saturday, April 18th at the Knitting Factory Concert House.

Anniversaries and Milestones

Congratulations are in order for a couple of shops that are celebrating anniversaries today:

• Wirestone is officially nine years old today.
• Mitchell + Palmer marks one year in business today.

Congratulations to both.

Headline Roundup for March 30th

Product Placement Goes Local - via Ad Age

Study Finds Americans Becoming Screen-Based Multi-Taskers, But TV Still Dominates - via MediaPost

Media X: Past Perfect - via MediaPost

Siloed: Clients Lag Agencies In Integrated Opportunities - via MediaPost

Newspapers Fail To Harness Readers' Social Power - via MarketingVOX

Do You Have a Killed Idea?

Steve Hall, Publisher of AdRants and co-founder of MarketingVOX, together with the folks at Blurb, are looking for the best of what never saw the light of day: the Killed Ideas.

From the Killed Ideas website:

We want ideas that could have changed the face of advertising, elevated a client’s brand to new heights, or won a webby – but instead ended up on the cutting room floor. TV campaigns, microsites, print goodness, viral – you name it, we want it. Whether it’s traditional or cutting-edge, we’re looking to show the best ideas to an audience who appreciate a killer campaign when they see it.

They've been accepting submissions for just over a month, but have extended their deadline until Tuesday, April 7th.

So if you've done some outstanding work that just never made it out the door, submit it at Killed Ideas and see how it stacks up against the rest. And of course, you can also follow Killed Ideas on Twitter.

Upcoming AIGA Event - Drink for Design

The next AIGA Idaho Drink for Design event is coming up on Thursday, April 23rd. From the group's website:

All designers need to be hydrated to keep up with all that creative genius out there, whatever your choice of liquid may be, i.e., vitamin induced pump-you-up water, cola, beer, mixed drinks... Come and enjoy liquid refreshment together and refuel your creative juices*.
*please no spewing

Details are as follows:

Date: Thursday, April 23rd
Time: 6:00 pm
Location: The Modern Hotel, 1314 W. Grove St, Boise ID

For questions or more information, contact the AIGA Idaho folks.

Idaho Business Review's Idaho Women of the Year

Congratulations to the recipients of the 2009 Idaho Business Review's Idaho Women of the Year honors.

As always, the 50 women selected are all incredibly talented in their own right. This year's honorees include a couple of familiar names in the marketing world, such as:

• Holly Sue Kerns, Kerns Brand Marketing
• Lynda Friesz-Martin, Lynda Friesz Public Relations

Congratulations to both, and all of this year's honorees.

Oliver Russell Wins in Houston

Work from Oliver Russell was recognized recently at the Houston Advertising Federation's ADDY Awards Show.

In total, five campaigns that Oliver Russell produced for Hewlett Packard's Personal Systems Group were recognized, including:

• Two Gold ADDY Awards
• Two Silver ADDY Awards
• One Citation of Excellence.

The agency has made photos of the work available on their website.