Product Placement Goes Local - via Ad Age
Study Finds Americans Becoming Screen-Based Multi-Taskers, But TV Still Dominates - via MediaPost
Media X: Past Perfect - via MediaPost
Siloed: Clients Lag Agencies In Integrated Opportunities - via MediaPost
Newspapers Fail To Harness Readers' Social Power - via MarketingVOX
Monday, March 30, 2009
Headline Roundup for March 30th
Do You Have a Killed Idea?
Steve Hall, Publisher of AdRants and co-founder of MarketingVOX, together with the folks at Blurb, are looking for the best of what never saw the light of day: the Killed Ideas.
From the Killed Ideas website:
We want ideas that could have changed the face of advertising, elevated a client’s brand to new heights, or won a webby – but instead ended up on the cutting room floor. TV campaigns, microsites, print goodness, viral – you name it, we want it. Whether it’s traditional or cutting-edge, we’re looking to show the best ideas to an audience who appreciate a killer campaign when they see it.They've been accepting submissions for just over a month, but have extended their deadline until Tuesday, April 7th.
So if you've done some outstanding work that just never made it out the door, submit it at Killed Ideas and see how it stacks up against the rest. And of course, you can also follow Killed Ideas on Twitter.
Upcoming AIGA Event - Drink for Design
The next AIGA Idaho Drink for Design event is coming up on Thursday, April 23rd. From the group's website:
All designers need to be hydrated to keep up with all that creative genius out there, whatever your choice of liquid may be, i.e., vitamin induced pump-you-up water, cola, beer, mixed drinks... Come and enjoy liquid refreshment together and refuel your creative juices*.
*please no spewing
Details are as follows:
Date: Thursday, April 23rd
Time: 6:00 pm
Location: The Modern Hotel, 1314 W. Grove St, Boise ID
For questions or more information, contact the AIGA Idaho folks.
Idaho Business Review's Idaho Women of the Year
Congratulations to the recipients of the 2009 Idaho Business Review's Idaho Women of the Year honors.
As always, the 50 women selected are all incredibly talented in their own right. This year's honorees include a couple of familiar names in the marketing world, such as:
- Holly Sue Kerns, Kerns Brand Marketing
- Lynda Friesz-Martin, Lynda Friesz Public Relations
Congratulations to both, and all of this year's honorees.
Oliver Russell Wins in Houston
Work from Oliver Russell was recognized recently at the Houston Advertising Federation's ADDY Awards Show.
In total, five campaigns that Oliver Russell produced for Hewlett Packard's Personal Systems Group were recognized, including:
- Two Gold ADDY Awards
- Two Silver ADDY Awards
- One Citation of Excellence.
The agency has made photos of the work available on their website.
Thursday, March 26, 2009
Headline Roundup for March 26th
RAB: Ad Agencies Call for Informed Digital Sellers - via Mediaweek
Marketers, Agency Execs Not Optimistic about Short-Term Ad Spending - via MarketingVOX
Panel: Agency Execs Advocate Ad, Marketing Fusion - via MediaPost
Optimistic CMOs: Budgets, Jobs Stable; Need More Digital Focus - via MarketingVOX
Marketers Lag in Shift Online - via Adweek
Making More Than a Good Impression - via Adweek
Wednesday, March 25, 2009
One Memorable Avocado
Nation's Restaurant News recently recognized work produced by Stoltz Marketing Group for Simplot Food Group. The piece, a print ad for Simplot's avocado products, was named the highest performing ad for 2008.
The magazine’s ADinsite™ study surveyed readers on twenty ads for recall, believability and both short- and long-term interest in the product advertised. The Simplot ad outperformed efforts by recognizable brands including Heinz, The Beef Council, Idaho Potato Commission, Butterball and Tyson.
Congratulations to everyone involved.
New Hire at Justinen Creative Group
Justinen Creative Group in Nampa has added Steve Creitz as Senior Illustrator. Steve will be managing JCG's various illustration projects, as well as assisting with in-house development of JCG's sister company Good Salt.
Steve has a decade's worth of experience in print illustration and art direction, and was previously an Art Director with Narrow Gate Media in Vancouver, WA. He will also be receiving a MFA in Illustration from the Academy of Art University, San Francisco this coming year.
Congratulations Steve.
IN PLAY: Idaho Lottery
As many already know, the Idaho Lottery has issued a Marketing Services Request for Proposal.
From the press release:
The Idaho Lottery is asking marketing and advertising firms to respond to three main service categories that include “Account Services”, “Creative Services”, and “Media Services”.Those who wish to respond to the RFP must submit a letter of "Intent to Bid" to the Idaho Lottery no later than 5:00 pm MDT on Friday, March 27th, and written proposal responses are due no later than 5:00 pm MDT on Friday, April 29th. Additional details about the RFP process, timelines and such are available on the Idaho Lottery's website.
The initial term of the current advertising and marketing contract with Drake-Cooper of Boise will expire at the end of this current fiscal year on June 30, 2009. Drake-Cooper has been the advertising agency of record for the Idaho Lottery since operations began twenty years ago. “Going out to bid for these services is not a reflection on the performance of Drake-Cooper, but rather a responsible look at how we are doing business,” added Anderson.
Tuesday, March 24, 2009
What Makes a Good Creative Director
Our friends at The Denver Egotist recently published a two-part series (and rant) on What Makes a Good Creative Director.
Some highlights from Part 1:
The creative director is the last line of defense.
That is the last line of defense. When no one else in the creative department knows where to take a job, or how to crack a brief, the CD can do it. They have the experience, the savvy and the ability to produce the work when no one else can.
The creative director is well-versed in all crafts.
Great CDs are chameleons who understand the balance between concepts & strategy, and copy & design. Which is a nice segue into the next point.
The creative director is well-read.
But by reading a wide variety of books, periodicals and websites, the CD is furnished with a mind that can think outside of the annuals, and guide work that other agencies will follow.
And a few nuggets from Part 2:
The creative director produces work
But a good CD will still want to do some of the work, usually about 25% of it. As a creative, that scares me. The idea that I could only spend one-quarter of my time doing what I love most is a chilling thought, but perhaps when the time comes I’ll be ready to slow down on the work and see a bigger picture. But the fact remains, creative directors should still have the ability to take a brief and produce some terrific work.
The creative director knows every creative brief intimately
The brief is the lifeblood of any campaign, and it should never be allowed to be anything less than perfect. I’ve worked in agencies that gave account managers ten days to write the brief and creative teams five days to solve it. This may seem out of whack to the uneducated, but when the creative brief is tight and provides solid, focused direction, the ideas flow.
The creative director can sell or present anything, and do it well
Selling and presenting is a skill; by the time you’re elevated to the dizzy heights of CD, you should be damned good at it.
Finally, the creative director improves the work
A good CD will improve the work. Period.
Now this is by no means a complete summary of the series that Felix put together. I encourage all of you to take the time to read the entire thing (yes, both parts). If you find something that interests you, or sparks a thought, take the time to leave them a comment.
Upcoming Event - Magic Valley Advertising Federation Luncheon
The Magic Valley Advertising Federation, together with Yellow Book USA, are presenting a luncheon event entitled How to Effectively Use Yellow Page Advertising in your Media Mix featuring speaker Matt Beck, Area General Sales Manager of Yellow Book USA.
Details about the event:
Date: Thursday, April 9th
Time: 11:45 am - 1:00 pm
Location: Twin Falls Shilo Inn, 1586 Blue Lakes Blvd N, Twin Falls ID
Cost:
- Members: $10
- Member Guests: $20
- Non-Members: $25
Additional details about the event are available here (registration required). To RSVP, contact Melissa Crane, either via email or by telephone at 208-308-0488.
Job Opening: Graphic Designer
Balihoo Creative in Boise has an opening for a Graphic Designer. Qualified applicants should have a degree in graphic design or closely related field, 1-2 years of agency or freelance experience, a solid online portfolio, etc. etc.
From the job listing on Craigslist:
The position “graphic designer” is pretty broad, you’re saying to yourself. Well here are some more details. We hesitate to call this “entry level,” but this is for someone at the front end of their career. The majority of the work is “nuts and bolts” - taking client approved concepts and building them out to print and online media. That being said, this isn’t a mindless job for an ape-like automaton. There’s really no such thing as a “junior” in our shop (except for maybe “mints”) so our new graphic designer will have the opportunity to work directly on identity, creative concepts and comps for significant client engagements.
Full details about the position can be found on the Craigslist listing.
Monday, March 23, 2009
2009 Rockie Awards Show
The Idaho Advertising Federation is presenting the 2009 Rockie Awards Show on Saturday, April 18th. Details below.
As promised above, here are all the details you'll need:
Date: Saturday, April 18th
Time: 6:00 pm
Location: Knitting Factory Concert House, 416 S. 9th St, Boise ID
Cost: $45 per person, or $350 for a table of 8
RSVPs should be directed to Sandy Anderson, either via email or by telephone at 208-867-1299
Friday, March 20, 2009
REMINDER: Call for Nominations - IAF Silver Medal Award
A reminder that nominations for the IAF Silver Medal Award are due by Friday, March 27th. Details about the award, and the nomination process, are available on the original post.
Thursday, March 19, 2009
Award Winners in Northern Idaho
The Spokane Advertising Federation held their 2009 ADDY Awards Ceremony on Friday, March 6th, and among the winners were several from Northern Idaho.
Blue541:
4 Silver ADDY Awards, 1 Honorable Mention
Hanna & Associates:
6 Gold ADDY Awards, 11 Silver ADDY Awards, 4 Honorable Mentions
Imagination Graphics:
1 Honorable Mention
Salty Design Foundry:
Designer's Chair, Best of Division, 3 Gold ADDY Awards, 3 Silver ADDY Awards, 4 Honorable Mentions
Student Award:
Grant Hoki, North Idaho College
Honorable Mention
Congratulations to all of the award winners. A full list of winners from the club (which could very likely include some Idaho shops that I've missed) is available via the Spokane Ad Fed's website.
Tuesday, March 17, 2009
Headline Roundup for March 17th
Upcoming Event - Ignite Boise
Ignite Boise has been in the works for a few months, and the event is finally upon us.
What is Ignite Boise, you ask? Well, in a nutshell:
Ignite Boise is a 3 hour-ish idea feeding frenzy that brings together artists, geeks, entrepreneurs, academics, government officials, and others to share their ideas in fast-paced, bite-sized presentations. It’s a great opportunity to meet smart, interesting people (if we do say so ourselves) and maybe even learn something.The presenters have all been selected, the venue set, and 600 or so tickets have already been reserved.
But if you didn't get a ticket already, there's still hope: Those who have reserved tickets for the event will be allowed in starting at 5:00 on the evening of the event, and public (general) admission begins at 5:30. So if you have a ticket, be sure to get there early. If not, have faith, and there will likely be room for more.
All the details you might need about the event:
Date: Thursday, March 19th
Time: 6:00 pm - 9:00 pm
- Seating for reserved ticket holders begins at 5:00 pm
- Public admission begins at 5:30 pm
Location: Egyptian Theatre, 700 W. Main St, Boise ID
Cost: FREE
Still more questions? Send the organizers an email or catch up with them on Twitter.
Good Work. Good Cause
To support the Nampa Family Justice Center's Hearts of Hope Gala, Peppershock Media Productions produced the PSA below.
If you'd like to attend, details about the event are as follows:
Date: Saturday, March 28th
Time: 7:00 pm
Location: Nampa Civic Center, 311 3rd St. South, Nampa, ID
Cost: $45 per person
NOTE: Registrations were due by Saturday, March 14th, but you may still be able to attend. Call the Nampa Family Justice Center at 208-475-5700 to find out more.
Job Opening: Creative Director
CLM in Boise has an opening for a Creative Director.
From their job listing on Craigslist:
We are a Boise-based agency with a diverse client base looking for someone with a great book (emphasis on visual), lots of energy and desire to succeed. We want to hear from you if you love finding creative solutions for business problems and opportunities, have strong concepting, creative development, and presentation skills, and are willing to personally handle tactical executions from time to time.Word from the agency is that this is a new position, not a replacement of an existing position. Full details about the job and how to apply can be found here.
Monday, March 16, 2009
DaviesMoore Hits the Streets
Seen last week on a sidewalk off of Idaho St, between 5th and 6th in Boise:
Friday, March 13, 2009
Call for Nominations: Idaho Advertising Federation Silver Medal Award
The Idaho Advertising Federation is currently accepting nominations for the AAF Silver Medal Award.
The AAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by furthering the industry's standards, creative excellence, and responsibilities in areas of social concern.
From the IAF:
Nominations should be submitted to Bob Rosenthal, Vice President and General Manager of Journal Broadcast Group via email, or mailed to:Who is eligible?
- The Nominee must have achieved success in an advertising agency, for an advertiser or in broadcast or publishing.
- He or she shall have shown consistent creativity and have worked to raise the standards of the advertising profession.
- He or she shall have been active in civic, religious, or other groups dedicated to some phase of human or social welfare and must be currently active in advertising.
- The Nominee need not be a current member of the Idaho Advertising Federation.
How to submit a Nominee:
- Please submit nominations on 8.5" x 11" pages outlining in detail the extent to which the Nominee has met or exceeded the Silver Medal Award Criteria. You are encouraged to expand on the Nominee's experience and contributions to such degree that judges will be fully informed. Please be advised that abbreviated nominations may be dismissed as insufficient to demonstrate a Nominee's true qualifications.
- Provide the Nominee's name and company affiliation on a cover page with the contact information of the nominator, followed by all pertinent qualifications of the Nominee for consideration on subsequent pages.
Idaho Advertising Federation
Silver Medal Award Program
P.O. Box 2691
Boise, ID 83701
Nominations should be submitted no later than Friday, March 27, 2009. Nominations received after this date may not receive consideration. Should you require additional time to complete a nomination or if you have questions, please contact Bob Rosenthal at 208-381-6601 or 208- 947-5408.
If you'd like more information, this PDF provides just about all the information you could need. And if you still have questions, you're welcome to contact either Bob Rosenthal or Sandy Anderson.
Internship Opportunity - Graphic Design Intern
Mitchell + Palmer in Boise is on the hunt for a Graphic Design Intern.
From the folks at Mitchell + Palmer:
To be considered for this position, submit your resume and work samples or digital portfolio to maria@mitchellpalmer.com.
- 3 month internship, paying $200/month
- Part-time, hours will be flexible and erratic, sometimes we have lots to do, and other weeks not so much; so someone who can be flexible with us and we will be flexible with them
- Must have your own computer with Adobe Creative Suite (Flash is a plus but not required) and be able to work from home or from the office, depending on what we have going on
- Ideal person is a graphic design student or recent graduate from design school who is looking for experience and to learn in a real-life setting—talented, ambitious and committed to doing what it takes to get into the design industry; someone who really wants to make this their career path, not just dabbling in design
New Client Win for DNA and Kerns
DNA Advertising and Kerns Brand Marketing, working in partnership, were recently named as the agency of record for Spine Idaho & Associated Physicians.
Spine Idaho & Associated Physicians is affiliated with Skyline Surgery Center, Idaho Medical Imaging, Rehab Authority and Idaho Pain Group. The 16,000 sq ft facility housing their operations is located in Pocatello, Idaho.
DNA and Kerns will provide branding, advertising, media and public relations services for the organization.
Oliver Russell Featured in HOW Magazine
Work from Oliver Russell has once again been featured in HOW magazine.
In this case, the work that Oliver Russell did on the identity known as "Sassy the Sasquatch" won a merit award in HOW's logo category. They were also recognized with a merit award for their "Big O" Award, which is an environmental graphics display in the agency's office in Boise.
Photos of the award-winning work can be seen on Oliver Russell's website.
Congratulations to everyone that was involved in these projects.
Job Opening - Designer
I have to say, it feels good to be able to write about someone hiring...
Noot Group in Boise has an opening for a Designer. Specifically, they're looking for someone who has experience in graphic, interactive, and multimedia design. From the job listing:
Interactive Designer? Multimedia Designer? Graphic Designer? It’d be an injustice to peg you to just one title because your work kicks, regardless of the medium.
You know Adobe CS, Flash and Dreamweaver so well that you could tour the country giving seminars on all the short cuts. Your strength is collaborating with an Art Director to produce the best out of a concept with fresh, creative ideas and executions. You thrive on a high volume of work for a diverse list of clients in a creatively driven, fast-paced, deadline-oriented environment. You have 2+ years agency experience in digital and traditional media, obsessive organizational skills and will take initiative when needed.
Full details about this position are available via the job listing on Craigslist.
Wednesday, March 11, 2009
REMINDER: AIGA Event - The Quest for Quantification
Just a reminder, the AIGA Idaho event The Quest for Quantification is coming up on Thursday, March 12th. Full details can be found in the original post.
Tuesday, March 10, 2009
The New Boise Agency Suspense is Over
A little over a week ago, NewBoiseAgency first appeared on the scene, with a full page ad in the Idaho Business Review, a Twitter profile and a teaser website. The folks behind the scenes started following, and actively engaged with many within the marketing and advertising community on Twitter – myself included.
Central to their campaign was the reveal of the merger of two Boise advertising agencies.
Today, that reveal is complete.
Davies Rourke and Marketing Media Group have joined forces to create DaviesMoore.
From their official announcement:
Two Boise based advertising agencies Marketing Media Group (MMG) and Davies Rourke announced Tuesday that the two companies will join forces to form DaviesMoore.DaviesMoore, who can now claim to be both the newest and oldest advertising agency in the state of Idaho, draws on the history of Davies Rourke, which was originally founded by Ken Davies as Givens-Davies Advertising in 1953, and then incorporated as Davies & Rourke Advertising in 1973. It also harnesses the momentum that MMG has gained over the past 11 years. MMG, founded in 1998, has grown from an original staff of three and a shared office space with the Idaho Steelheads to their current size and a client roster that includes sport entertainment, recreational, retail, higher education, packaged goods and more.
“We are all excited about this union as it will not only benefit both agencies, but it also greatly benefits our clients because they get both years of experience and wisdom combined with an abundance of energy, talent and fresh ideas,” said Edward Moore, president of DaviesMoore. “On the surface, there’s a contradiction because we are a truly diverse group of people with differing perspectives, yet it’s clear that we have a common goal: to provide the best marketing recommendations and solutions possible to generate positive results for our clients in a time when they need a positive return on their investment more than ever.”
DaviesMoore will service the existing client rosters of both Davies Rourke and MMG. The combined offices will be located in what is now the former MMG office space, at 6th and Bannock in downtown Boise.
To Edward Moore, Jeff Nielsen and the entire staff of DaviesMoore, congratulations on the merger, the week-long launch anticipation, and what will certainly be a long and successful tenure in the business.
Monday, March 09, 2009
Upcoming AIGA Event - The Quest for Quantification
Continuing at their typical break-neck speed, AIGA Idaho's next event is coming up on Thursday, March 12th, featuring Rob Wallace, Managing Partner of Wallace Church, entitled The Quest for Quantification - Proving Design's Return on Investment.
From the AIGA Idaho website:
Referred to as 'the thought leader on design ROI', Rob will share Wallace Church's process and data. He then will lead an active discussion on the impact of proving design's value. Can it be done? Should design be quantified? And what do we do with this information once we have it? Team discussion will lead to how quantifying design can be structured into your best practices.All the details you'll need:
Date: Thursday, March 12th
Time: 5:30 pm - 7:00 pm
Location: Boise State University, Liberal Arts Building, Room LA 106
Cost:
- Members: Free
- Non-Members: $10
- Students: $5
Contact the folks at AIGA Idaho with any questions or for more information.
Friday, March 06, 2009
Job Opening: Brand Ambassador - onsite at Idaho State University
From the Eastern Idaho Craigslist:
NYC based Marketing Agency Seeking two outgoing Brand Ambassadors for exciting promotion with well known brand at Idaho State University campus in Pocatello. Candidates must work on three days, 4 hour shifts each day. Days flexible andbegin ASAP. Compensation competitive!Additional details about the position are here.
Thursday, March 05, 2009
Playing the Guessing Game
That's been the activity-of-the-week in the Treasure Valley, in parts of the marketing and advertising world at least.
Why, you ask?
Because everyone wants to know who "New Boise Agency" is.
Let's rewind just a bit.
On Monday March 2nd, a full page ad was published in the Idaho Business Review, teasing the launch of a New Boise Agency, with the question of "What happens when creativity and experience join forces?" and directed readers to the NewBoiseAgency.com website.
At the same time, the New Boise Agency Twitter profile was created, and they began following those in the marketing world in and around Boise. They also integrated their Twitter updates into the teaser website, and have been regularly updating it throughout the past week.
So, the question remains -- just who is this New Boise Agency?
I have my hunches, as I'm sure you do, but I'm going to keep it to myself for the time being. The clock is ticking on this new organization, as they've made their intention to launch on March 10th very public.
In the mean time, I'll be watching closely.
Wednesday, March 04, 2009
Headline Roundup for March 4th
'Influencer Programs' Likely to Spread - via Adweek
Digital Shops Begin to Feel the Effects of the Economy - via Mediaweek
Emailvision Identifies Top 5 Email Marketing Mistakes - via MarketingVOX
Martin Agency: We'll Pay You to Hire Talent We Laid Off - via Ad Age
Brand Keys: 'Value' Is New 'Price' In Customer Loyalty - via MediaPost
Monday, March 02, 2009
Upcoming AIGA Event: Semi-Annual Mix/Mentor Event
Short notice on this one, but still worth getting the word out...
AIGA Idaho is presenting their Semi-Annual Mix/Mentor Event this Tuesday, March 3rd. This event is "a great chance to see what BSU Graphic Design students are up to and opportunity to offer up some professional advice and direction."
AIGA Idaho is also looking for members who are willing to serve as mentors and share an hour of time each month to work with students. If you're interested in becoming a mentor, send the AIGA Idaho folks an email, and they'll get you all the details.
As for the Semi-Annual Mix/Mentor Event, here are the details:
Date: Tuesday, March 3rd
Time: 6:00 pm
Location: Boise State University Fine Arts Building, in Capitol Village on University Drive.
For more information, contact AIGA Idaho.
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