Headline Roundup

Here's a few of yesterday's headlines:

Direct Marketing to Comprise 53% of '09 Ad Spend - via MarketingVOX

ConAgra's Parkay Tub Is Talking Again - via MediaPost

Making The Case For Brand Building Through Hyper-Targeting - commentary via MediaPost

Local Ads: Falling Revs, Media Peril - via MediaPost

BBDO Refills with Starbucks - via Brandweek

Technorati tags: direct marketing, marketingvox, conagra, parkay, mediapost, branding, local advertising, bbdo, starbucks