Es/drake has finally launched their new website, after a few months of "coming soon" promises. I gave it a quick run-through this morning, and its got a good look-and-feel to it. There's quite a bit of information on the site, which is always promising, although the navigation could use a little help (my own opinion, of course).
To the folks over at es/drake: Well done. You've set the bar high for yourselves, and your challenge will now be to meet those expectations on a regular basis. Remember, in today's online world its all about the content. If its a sexy-looking flash-based site, but the news is six months old, you'd better believe I won't be back any time soon.
Technorati tags: es/drake, idaho ad agency news
Chances are, they don't want you back.
ReplyDeleteAnd that's the point -- if I'm going to a site as a potential client, and I get the impression that nothing has happened there recently, why should I even bother to contact that agency?
ReplyDeleteuh, the work. the repuation. the personality.
ReplyDeletei see what you are saying. but b2b sites, especially agency sites, are not retail sites and shouldn't function like them.